NeoSOFT Wins ‘Best CX Transformation’ Award at CX Summit, India

February 16, 2022. NeoSOFT – a global leader in IT Consulting & Software Services, has been commemorated with the ‘Best CX Transformation Award’ at the prestigious 5th NXT CX Summit India, in recognition for its contribution towards engineering zero-friction customer experiences for its clients.

Delighting the modern customer has never been tougher. With the explosion of devices, channels, information, network, and choices – they have plenty of everything.

This choice of more has led to tectonic shifting of consumer behavior and buying patterns. With ever evolving customer behaviors, brands need to build a CX strategy that evolves as rapidly as their customers.

NeoSOFT – a global leader in digital & CX transformation, over the past few years has worked extensively with renowned brands and new age disruptors to help them create winning CX strategies. As a result, their customers have marched straight ahead in the great CX race, delighting existing customers and winning new ones.

The “Best CX Transformation” is an acknowledgement of NeoSOFT’s zero-friction CX offering that creates a connected, hyper-personalized & adaptive experience for customers. At the event, CX experts from NeoSOFT also delivered a key-note on how to create winning CX strategies, placing emphasis on building digital capabilities across customer touch-points.

‘’This is a gratifying win that reaffirms value creation for our clients. Leveraging our zero-friction customer experience offering, our clients have been able to build significant barriers to entry, creating a strong competitive advantage, says Nishant Rathi, Founder & CEO of NeoSOFT.”

These evolving and demanding times outline the importance of CX in redefining how a business will grow now and in the future, with a clear emphasis on differentiation, personalization, and customer experience.

The winners will be those companies who are tuned-in with how customers want to do business with them, adds Rathi.

The modern day customer expects brands to deliver consistent experience across touch points. The emphasis today should be on creating a fluid ecosystem that can combine technology with human touch points to deliver exceptional customer experience.

Building digital capabilities that can deliver hyper-personalization across channels and at scale is how brands will win the great CX race.