New-Age brands strengthening the government’s “Digital India” vision

“Digital India” is one of the most prominent initiatives taken by the Government of India and with each year we move forward, developments in regards to the same are crystal clear. Now that we have come to the end of 2022, GoI continues to achieve the “Digital India” parameters through its initiatives across sectors, an instant of which is the recently published Digital Data Protection Bill.

In alignment to the same, multiple new-age brands have emerged crossing bounds towards being successful in providing digital solutions that not only resolve the problem statements, but also help the government en route the “Digital India”.

Mentioned below are 5 such new-age brands, in concert with the government:

1. HungerBox – Founded in 2016, HungerBox is India’s first SaaS-based institutional FoodTech company provides a platform unique to institutions. It digitizes cafeteria operations. Key features of the offering would be placing orders, tracking order readiness, monitoring the smooth functioning of the cafeteria, identifying any glitches, convenience by eliminating long waiting times and the inconvenience of queues, etc., making sure to provide a seamless food experience.
With this technology concrete in the cafeteria system, companies are able to ensure a safe working environment. It also strengthens the FoodTech industry and the vision of “Digital India”.

2. ShakeDeal – A supply chain and B2B commerce platform, ShakeDeal works towards streamlining the indirect procurement process for large enterprises and MSMEs. Having a robust data management system, the brand makes use of various technologies to enhance their operations like automation, AI and ML and other tech-tools that not only amplifies the internal processes but also strengthens the brand for their users and customers. ShakeDeal’s tech-solutions makes it a differentiator in the supply chain industry and an enabler to the Government’s “Digital India” vision.

3. Revfin – With an aim to be building India’s digital lending company aligned with the vision of Government’s “Digital India” mission, it underwrites loans using revolutionary techniques like psychometrics, biometrics and gamification. The entire loan application journey is delivered digitally through an application. It has partnered with manufacturers, dealers, fleet operators and e-commerce companies to acquire customers and provide point of sale finance and provide loans through our own NBFC as well as through multiple lending partners.

4. Rooter – Launched in 2016 by Piyush Kumar and Dipesh Agarwal, Rooter is India’s largest game streaming and esports platform. The company has created a rich repository of streaming content and counts renowned Indian cricketer Yuzvendra Chahal and leading esports teams like GodLike. To begin with, Rooter has developed a proprietary technology to enable best-in-class content creation and consumption integrated within the same app – a capability that even global streaming platforms currently don’t provide. It has also developed cutting-edge content creation tools, from content capture and editing to posting, engagement-boosting, and in-depth viewer analytics – all of which is optimized for mobile platforms.Truly, following the footprint of Digital India.

5. CheQ – CheQ is a pre-product startup, the newest & noisiest on the block. It helps customers understand, manage and leverage credit in ways that augment their lifestyle choices. And while doing that, make the experience fun and rewarding. Founded by Aditya Soni, CheQ has raised one of the biggest seed funding of $10Mn led by marquee investors like Venture Highway, 3one4 Capital, Multiply Ventures, Marshot Ventures and Veda VC. It is also backed by angel investors like Naveen Kukreja (Co-Founder & CEO, PaisaBazaar), and ShailazNag (Founder of DotPe) among others.

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