New Delhi, February 9, 2022: Valentine’s Day is approaching quickly, and so is the confusion about what to gift your special someone. Your favorite brand, Inbase is here for your rescue with its exclusive Valentine collection. If you are concerned about the style and fitness of your Valentine, the special collection of Urban Lite, super stylish, light-weight and water-proof smartwatch is a must to look out for. This limited edition smartwatch is available in colorful variations including Rose-gold Dial with Rose Gold Magnetic Metal Strap or Rose-Gold Dial with Dual color Silicone Watch Band. Urban Lite is also available in Champagne Gold, Space Black, Pink Salmon, Space Blue and Space Grey colors. With such spectacular variations to choose from, you can definitely pick a perfect gift for your fashionista. This newly launched smartwatch combines smart features with style aesthetics; it keeps a track of your daily physical activities, like Blood Pressure and Heart Rate Monitoring. In addition to that, this Inbase smartwatch has 100+ Watch Faces to choose from, letting the users create their own style statement. So if not getting one for your loved ones, then why not buy it for yourself. What’s better than a little bit of self-love. With its advanced Bluetooth technology, the Smartwatch connects quickly with any iOS and Android Smartphones and helps the user access their social Media and Smartphone notifications. The watch is waterproof and shock-resistant being IP68 certified so even with any of those frequent accidental spills your activities can be continued uninterrupted. Urban Lite comes with a full touch 1.4 inch TFT LCD Screen with 240*240 resolutions and full-touch sensors which helps you keep a track of your activities. For your fitness freak lover, this device can be a great gift as it comes with 8 sports and training modes which are handy while playing basketball, football, badminton or doing regular activities such as running, cycling, walking, etc. Furthermore, with an amazing battery capacity of 180 mAh, this watch gets fully charged in 90 minutes and stays powered up for 5-7 Days (use time). Urban Lite can give a standby of 15 Days. Pricing and Availability: Inbase Urban Lite is available at an affordable price-point of INR 2,999 from company’s official website as well as other leading retail outlets backed with a 12 months warranty.

Life & Pursuits, a direct-to-consumer (D2C) Ayurveda Beauty brand, has raised USD 5,00,000 from angel investors. The homegrown brand operating in the niche of Certified Organic and authentic Ayurveda caters to the increasing demand for natural and safer products across the globe.

The brand’s first angel round saw participation from prominent angel syndicates Supermorpheus (led by Sameer Guglani) and Eagle10 Ventures (led by Prashant Pansare) apart from leading angel individuals such as Pankaj Agrawal (IndiaMart promoter family), Madhup Agrawal (IndiaMart CXO), Tarun Matta (Founder, acquired by and Ankur Singla (Founder Tapzo, acquired by Amazon Pay). The round also included a few international investments.

The brand was founded by Mudit Consul (an alumnus of Harvard Business School and Indian Institute of Management) along with his wife, Aditi Consul in 2016. Manshu Aneja (an alumnus of Indian Institute of Technology, Guwahati) and Mani Agrawal are the other co-founders.

“Life & Pursuits is in exciting phase of growth with increasing demand across the globe and high repeat transactions.

With this round, we will be growing our products range and enhance global footprint by launching D2C in the key markets of US, UK and EU. Our USP has been the high trust and authenticity of our products and we will be investing in building this further to become market leader for Organic Ayurveda beauty and wellness products.” said Mudit Consul, founder of Life & Pursuits.

Sameer Guglani of Supermorpheus stated “When we initially interacted with Mudit and Life & Pursuits, what stood out for us was the deep knowledge and commitment along with the long-term orientation and vision of the team. We believe that there is a massive opportunity in the global market for Indian products that are created with attention to quality and design.”

“The global demand for natural and organic beauty products is soaring, Eagle10 Ventures is excited to join hands with Mudit and team to build a highly trustworthy, authentic organic product brand globally.” Said Prashant Pansare of Eagle10 Ventures.


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