On-demand salary platform Refyne adds three new senior executives to its leadership team

Bengaluru, November 15, 2022 – Refyne, Asia’s largest financial wellness and Salary On-Demand platform, has announced the appointment of three senior executives as part of its leadership team. The fintech start-up has onboarded Harsh Sharma as Executive Vice President – Enterprise Partnership, Parag Murudkar as Vice President – Consumer Marketing and Padmakumar Nayar as Vice President – Operations. This is the second round of senior management hires for Refyne this year.

Commenting on key appointments, Chitresh Sharma, CEO and Co-Founder of Refyne said, “This has been an exciting year for Refyne, with some great accomplishments under our belt. We have recently expanded our product portfolio with Financial Coaching and Salary Top Up, and have several leading corporates partner with us in their employee financial wellness journey. We are growing at a rate of 125% quarter-on-quarter making us the largest financial wellness platform in all of Asia today. As we continue to focus on our product portfolio and enhance customer offerings, I am delighted to welcome Harsh, Parag and Padmanakumar to this next phase of Refyne and look forward to growing Refyne together.”

“These are exciting times for Refyne. Despite the overall market slowing down, we are well positioned to grow and introduce more innovative products. There could not have been a better time to have our new leadership team join us. Their rich experience in their respective domains will certainly help push our vision of enabling financial wellness for the Indian workforce.” added Apoorv Kumar, Co-Founder & CTO of Refyne.

Background and responsibilities of the three new members

Harsh Sharma comes with over two and a half decades of institutional sales experience in the field of corporate finance, financial services, and insurance sector. At Refyne he will be leading the sales strategy and driving the enterprise business in India. Prior to joining Refyne, he has worked with HDFC Life for 16 years, heading the Retirement and Pension business for the company. A science graduate, who holds an MBA in Marketing & Finance from the University of Pune. Harsh has previously also worked with organisations such as Pantaloon Finance Ltd., BSS Enterprises, and Annamalai Finance Ltd.

Parag Murudkar will lead the marketing initiatives for the company’s consumer business, focussing on developing a holistic B2C marketing strategy. Prior to this Parag was working with YES Bank Ltd. where he was involved in marketing and driving business through fintech alliances. In his 18-year long career, he has worked with organisations such as ICICI Bank, Axis Bank, Group M and Viacom18, dealing with the different facets of marketing and business.

Padmakumar Nayar will be leading the Operations, Customer Experience, and Systems Implementation (CRM). With over two decades of experience in the IT industry of India, Europe, and the US, his overall expertise is in product management, operations, and customer experience management. Padmakumar was previously with Intuit where he led Customer Experience delivery for emerging markets and tier-3 operations for the US, Canada, UK, and South Africa. He has also worked with Oracle, BEA Systems, Facetime Communications, and CyberCash.

Founded in 2021, Refyne is currently partnered with over 200 corporates, enabling the financial wellness journey for over 3 million employees in India.

Employers who have partnered with Refyne over the past year have experienced a significant uptick in their retention and have tripled their hiring rate. Refyne supports 11 Indian languages on its app and has launched its solution on WhatsApp as well, being the first financial wellness company to do so. It recently expanded its product line with two new solutions, Financial Coaching and Salary Top Up for employees. With this, it will be able to provide a comprehensive financial wellness suite of solutions for workforces under one platform.

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