ON PURPOSE commits to communications capacity building for 500 NGOs with Rebuild India Fund

● The Rebuild India Fund, founded by Dasra and Tarsadia Foundation in 2021, supports grassroots NGOs with flexible funding and capacity building.

● ON PURPOSE has signed a Memorandum of Understanding (MoU) with The Rebuild India Fund to provide pro-bono support to build communications capacity for 500 NGOs over the next five years

New Delhi, January 10, 2022: ON PURPOSE, a creative communications consultancy with a mission to use communications for social change in India, has signed an MoU with The Rebuild India Fund to provide communications capacity building support for 500 NGOs over the next five years on a pro-bono basis. The collaboration is focussed at achieving self-sufficiency within the organisations to be able to tell their story effectively and raise visibility for the causes they champion.

As part of the collaboration, ON PURPOSE will co-design training modules to deliver to multiple cohorts from across India on a quarterly basis. The design of these workshops will be tailored to the needs of the cohort and include areas such as Communications Planning Framework, Goal Setting and Measurement, Media and Digital Storytelling, the Power of Owned Media and How to Raise Founder visibility to generate goodwill and funds for these organisations.

The Rebuild India Fund was created to help marginalised communities overcome the negative impacts of COVID-19. It is dedicated to connecting the funding community with grassroots NGOs to empower the underserved communities to be more crisis-ready, resilient, and striding towards success, even in the face of setbacks. The Rebuild India Fund has been conceptualised and is managed by Dasra, globally recognized as one of India’s most trusted strategic philanthropy organizations. Dasra has a deep understanding of the Indian social sector, and has channelized more than $300 million to social causes, touching the lives of over 100 million Indians across the country.

Deval Sanghavi, Co-founder & Partner, Dasra, said, “In the last two decades, we have supported thousands of NGO leaders to scale their programs and create a lasting impact in the communities they serve. At this juncture, we are highly motivated to develop their internal capacity for effective communication to get them noticed and recognized for their commendable work. We are confident that ON PURPOSE with its extensive experience and remarkable work in the sector we operate in, is the right partner for this mission of enhancing, calibrating and amplifying grassroots NGOs’ self-sufficiency efforts.”

Girish Balachandran, Founder & Managing Director ON PURPOSE, said, “As we turned five years old earlier this year, this commitment is a reiteration of our mission to use the power of communications to drive social change in India. It’s why we started in the first place and our reason to exist. Partnering with The Rebuild India Fund allows us to scale our annual property, The Purpose Project (where we select a single NGO to provide pro bono communications capacity building every year), into something much bigger than we’d ever imagined, to be able to help the most vulnerable communities build resilience by supporting a vibrant group of locally led, community rooted NGOs across the country.”

About Dasra: Dasra, meaning ‘enlightened giving’ in Sanskrit, is a pioneering strategic philanthropic organisation that aims for a transformed India where a billion thrive with dignity and equity. Since its inception in 1999, Dasra has accelerated social change by driving collaborative action through powerful partnerships among a trust-based network of stakeholders (corporates, foundations, families, non-profits, social businesses, government and media). To date, Dasra has shaped the philanthropic movement with 70+ research reports, and actively worked with 3500 corporates, foundations and philanthropists to direct INR 500+Cr (USD 80+million) towards the development of India.

About ON PURPOSE: ON PURPOSE is a communications consultancy founded to drive social change in India. Since inception in 2017, the firm has developed a portfolio of clients in climate action, public health, education, and gender equality. Its clients include UN bodies, multilateral agencies and private sector firms genuinely engaged in social and behaviour change with purpose-driven mandates. The Purpose Project is ON PURPOSE’s annual property where it conducts a nation-wide hunt for a deserving NGO to provide pro bono consulting services. In the last 3 years, The Purpose Project has supported NGOs like Haq, Azad Foundation and The Hidden Pockets Collective on issues related to support for child-victims of sexual abuse, encouraging non-traditional livelihoods for women and raising awareness of youth and women’s sexual and reproductive rights.

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