Oxford University Press launches second edition of its bestseller ‘Digital Marketing’

· The book authored by Dr. Moutusi Maity was launched in a webinar cum panel discussion on the theme – Grow with Digital Marketing: Trends & Opportunities

· The discussion put spotlight on career options in digital marketing that have grown multifold, scope of digital marketing that has witnessed 3X growth; recruitment for marketing and branding has witnessed 400% YOY growth

New Delhi, August 29, 2022: Oxford University Press (OUP), the world’s largest university press, launched the second edition of their bestseller Digital Marketing by Dr. Moutusi Maity, with an insightful panel discussion on ‘Grow with Digital Marketing: Trends & Opportunities.’ The webinar was anchored by author Moutusi Maity, a Professor of Marketing Management at IIM Lucknow and also held participation by industry experts – Vikrant Mathur, Executive Director, India & GCC region (books), Nielsen; Nitin Sabharwal, Managing Partner, iProspect and Sumeet Singh, CMO, Info Edge India (Naukri.com).

The discussion focused on the growing importance of digital marketing and the shifting marketing landscape. The panelist Sumeet Singh highlighted three V’s – voice, video, and vernacular, as the key pillars of digital marketing. The discussion included an appreciation for data, analysis and visualization to present facts and keep the audience engaged. According to Ms. Singh, in the last three years, digital marketing has witnessed a 3.2X growth in market demand. The newly released book, Digital Marketing, remained central to the conversations. The panelists also shared their views on the growing importance and need for reference learning material and books on digital marketing. Further, the discussions included lucrative career opportunities that are available for youth in digital marketing, which includes roles in areas such as performance marketing, media spends, data & analytics, marketing trends and scenarios.

Moutusi Maity commented, “I was overwhelmed with the response to the first book. I am grateful for the opportunity to release the second edition which focuses on an integrated approach to digital marketing and includes numerous national and international case studies to help students and marketing professionals enhance their core skills through an application-based approach. I am confident that the second edition will also receive a positive response and will help in enhancing the career of the youth. I would also like to thank Oxford University Press’ team for their continuous support in developing this book.”

Vikrant Mathur, ED, India & GCC region (books), Nielsen, one of the panelists, shared his thoughts and said, “The most effective marketing strategy in today’s fiercely competitive economy is digital marketing. Over time, it has expanded the realm of possible commercial ventures and enhanced marketing tactics. Due to its accessibility, digital marketing has allowed smaller and medium-sized businesses all over the world to compete on an equal footing with larger corporations. It is always important to keep oneself abreast with modern digital technologies. I would highly recommend reading ‘Digital Marketing’ by Moutusi Maity, which provides important concepts of digital marketing with Indian and global examples.”

An overview of the book

The second edition of Digital Marketing is designed with the purpose of explaining important concepts of the subject with Indian and global examples of renowned corporates/ brands. It also delves into the opportunities, problems, tactics and strategies associated with incorporating the Internet into the function of marketing. Appropriate for students of MBA specializing in Marketing, its application-oriented approach would also be useful for marketing professionals. The dual purpose of the book is to provide a basic understanding of the fundamentals of Internet Marketing, as well as to provide an India-specific context, with sufficient comparisons with how the consumers and the marketers compare to their counterparts in some of the developed economies (e.g., the USA). The book is available on online platforms such as Amazon and Flipkart.

Watch the full discussion here: https://fb.watch/f8y7pXBh6w/

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