New Delhi, July 13th, 2022: ‘Libas Impex’, the parent company of ‘Libas’ – one of the most successful ethnic wear e-commerce brands in India, is now ‘Zivore Apparel Pvt Ltd’.
This is in line with the organisation’s vision of evolving into a house of brands in the lifestyle and fashion categories, with an overall move towards sustainability.
Ushering into the new future, the brands to be launched under the aegis of the ‘Zivore’ group, will be based on the 3 pillars of Sustainability, Accessibility and Quality.
Talking about the transition to Zivore, Mr. Sidhant Keshwani, CEO, Zivore Group, added, “We have been working towards sustainability and have been making strategic changes to make this move. It has been a fantastic journey for us! Zivore stands for sustainability, accessibility and quality which are the 3 pioneer
Philosophies of our company and with this change we aim to achieve our goals aligned for the future.”
Launched in 1985, Libas is a 37-year-old contemporary ethnic fashion brand that narrates the story of a modern Indian woman who is free-spirited, independent and aspirational. The brand offers a vast range of carefully curated ethnic wear for women, which is inspired by the crafts of India. Evolved with time the brand is simple, confident and bold, holding close to its roots while lending itself beautifully to the future.
The brand’s elaborate offering includes all ethnic wear essentials, from every day and festive cotton suits, kurtas, dresses, and sarees for women, to an extensive collection of flattering plus size styles, kidswear, and loungewear, for all occasions.