Post-pandemic Era – Efforts to Promote Taiwanese Cuisine and Hand-shaken Drinks

TAIPEI,
TAIWAN – Media OutReach – 17 December 2021 – Amid
the COVID-19 pandemic, the government imposed a number of control measures such
as lockdowns and home-isolation. These measures have sparked a surge in demand
for food and drinks, boosting meal pouches and delivery services. Moreover, there
has been a surge in people attempting to cook Taiwanese food at home.

Taiwanese
Delicacies, Taiwanese banquet dishes that represent the “roadside banquet”
culture

The
government released a series of relief measures from May to July this year and
the “Take Out” platform was introduced to the public in June, aiming to make it
easier for people to order food and take it home. Given that we must learn to live
with the virus, the initiative to make food more accessible has become crucial
in people’s everyday lives.

Thanks
to Taiwan’s efforts in combating the virus, borders have reopened in more
countries. Regardless of returning home or visiting for vacation, the first
stop on people’s itinerary after arriving in the country is usually a traditional
Taiwanese restaurant or street food, as well as a hand-shaken drink. With the easing
of restrictions and the introduction of the stimulus package, 4,140,000 Food
Lover vouchers (https://foodlover.tw/) were launched to help boost the food
service industry.

With
the outbreak situation under control, the “Legacy 2021 Taiwanese Cuisine for
the Future” award was successfully held on October 20, 2021. After the recognition
and high praises received last year with the “Traditional 2020 Taiwanese
Cuisine for the Future” award, this year the theme focused on “legacy” and 72
winners from the 117 applicants were selected to be crowned.

In November, the Department of Commerce
released an e-book “The Handbook of Selected Restaurants for Legacy 2021
Taiwanese Cuisine for the Future,” allowing food lovers to discover the best in
Taiwanese cuisine. To attract more customers, hand-shaken drink operators have
added panna cotta and seasonal fruits into their drinks as well as new
ingredients sourced directly from farmers, guaranteed to create yet another
craze in Taiwan. Not many countries have tackled the virus as well as Taiwan
with 0 local infected cases for many days. This result is attributable to the
hard work of all Taiwanese people as well as its abundant food culture. In the
future, when the border is reopened to all countries, Taiwan will be showing
its friendly gesture and saying “Welcome back to Taiwan!”

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