Prudential launches PRUShield EasySwitch to enable more seamless switch of plans for Shield policyholders | Media OutReach Newswire
Recognition of original inception date of existing policy and simplified underwriting questionnaire make it simple and easier for Shield policyholders to switch plans
Media OutReach – 11 September 2023 –
Policyholders of Shield Plans can now switch more easily from their existing plans with other insurers to Prudential Singapore’s (“Prudential”) PRUShield policies and supplementary plans (riders), through PRUShield EasySwitch (“EasySwitch”).
From 1 September 2023 to 31 December 2023, eligible individuals will only need to answer three health questions instead of undergoing the underwriting process from scratch and completing the full health questionnaire.
If their application is accepted, the inception date of their existing Shield policy will be recognised for their new PRUShield policy. This means that Prudential will take into consideration the date of inception of the Shield policy with the existing insurer as the policy inception date with Prudential, and all benefits and the claims assessment process will also apply accordingly. It also means that for conditions where waiting periods are usually applicable, such waiting periods will now be waived, subject to the duration of the previous policy.
There are about 71 per cent (2.9 million lives) of Singapore residents who are protected by Integrated Shield Plans (IPs) which provide coverage on top of MediShield Life.
Mr Ben Tan, Chief Corporate Development Officer of Prudential Singapore, said: “We introduced PRUShield EasySwitch to make it simple and more convenient for Shield policyholders who want to switch their plans to Prudential. Individuals may wish to do so for reasons such as consolidating their policies under one insurer for convenience or enjoying better benefits. Some people hesitate to switch as they worry about undergoing the full underwriting process again, and others may also find porting their Shield policies to a new insurer to be a complex and time-consuming process. With EasySwitch, they have more peace of mind.”
Eligible customers are Singaporeans and Permanent Residents or foreign residents who are:
with an existing in-force Shield Plan with any other Integrated Shield Plan (IP) insurer
able to provide the Cover Start Date and the Certificate of Life Assurance for their existing in-force Shield Plan
able to fulfil the three health questions
Eligible customers will need to switch their Shield Plans between 1 September 2023 and 31 December 2023, to enjoy the benefits provided through the PRUShield EasySwitch initiative.
For more information on the eligibility and about the PRUShield EasySwitch campaign, please visit PRUShield EasySwitch (please refer to PRUShield EasySwitch’s T&Cs under “Important Information”). This includes Integrated Shield Plan (IP) providing coverage to Singaporeans or Permanent Residents, and Shield Plan providing coverage to foreigners.  PRUShield is Prudential’s Medisave-approved IP which offers comprehensive medical coverage on top of MediShield Life, Singapore’s national health insurance scheme. For more information on PRUShield, please visit: https://www.prudential.com.sg/products/health-insurance/medical/prushield  Please refer to section on “Additional information” in this press release.  Customers are subjected to the following waiting period from inception date of the previous insurer’s policy: (1) PRUShield Plus and Premier policy holders: Serious pregnancy and delivery related complications – 10 months, Congenital Abnormalities for a female Life Assured’s biological child – 10 months, Congenital Abnormalities of the Life Assured (as charged) – 24 months, and Living organ donor transplant – 24 months. (2) PRUShield Standard policy holders: Serious pregnancy and delivery related complications – 10 months.  Source: https://www.lia.org.sg/media/3947/20230811_lia-1h2023-results_media-release.pdf  This includes Integrated Shield Plan (IP) providing coverage to Singaporeans or Permanent Residents, and Shield Plan providing coverage to foreigners.
The issuer is solely responsible for the content of this announcement.
PRUShield is Prudential’s Medisave-approved IP which offers comprehensive medical coverage on top of MediShield Life, Singapore’s national health insurance scheme. It offers customers benefits such as minimised out-of-pocket expenses and comprehensive cancer treatment coverage, affordable plans tailored for different budgets, as well as value-added services to improve the overall hospitalisation experience. For more information, please visit:
About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)
Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 92 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$49.4 billion funds under management as at 31 December 2022. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,000 financial consultants.
11 Sep 2023
#Advertising, Marketing & Public Relations