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Hyderabad, November 09th, 2023- Radico Khaitan, India’s largest IMFL Company, is set to elevate the festive season with the launch of Festive Packs for Morpheus, its top-selling super-premium brandy, and After Dark Whisky.
The Morpheus ‘Festive Edition Pack’ from Radico Khaitan Ltd. includes a 750 ml bottle of the exquisite Morpheus XO Brandy. This special edition is designed to capture the celebratory spirit and tradition of gift-giving during the festive season.
Featuring a new mono carton design, this ‘Festive Edition Pack’ puts the spotlight on the distinctive bottle shape, inspired by an inverted goblet. The packaging exudes a bold ‘Dare To Dream’ spirit, underlined by the full goblet image, enhancing the festive mood. It proudly showcases Morpheus’ remarkable achievement as a One Million Case brand in FY 2023.
The limited-edition celebration pack for Morpheus Brandy is available in 17 states, including Uttar Pradesh, Haryana, Uttarakhand, Himachal Pradesh, Punjab, Chandigarh, Rajasthan, Karnataka, Telangana, Pondicherry, West Bengal, Assam, Orissa, Sikkim, Meghalaya, Madhya Pradesh, and Goa, starting from November 2023 and available until January 2024.
Radico Khaitan has also unveiled a special offering for whisky aficionados. It has introduced a value added ‘Celebration Edition Gift Pack’ for After Dark Whisky. These packs are thoughtfully designed with festive aesthetics, aligning perfectly with the spirit of the season.
Amar Sinha, the Chief Operating Officer of Radico Khaitan, expressed excitement about presenting an extra reason to rejoice with their exclusive Celebratory Packs. Radico Khaitan has a tradition of introducing special consumer packs, exemplifying their commitment to enhancing the festive experience. The company has consistently introduced special celebration packs for Morpheus, India’s leading premium brandy, during significant festivals, setting trends and kindling the festive fervor among consumers.