New Delhi, 14 June 2023: Radico Khaitan, a prominent force in the thriving Indian liquor market, is rejoicing in the extraordinary triumph of its 8PM Premium Black Whisky as it introduces an alluring new packaging design that aims to captivate consumers nationwide. With an astounding track record of consistently selling over a million cases for three consecutive years, this remarkable brand has swiftly ascended to multi-millionaire status in a remarkably short period. The inclusion of the word “Black” sets this variant apart from its renowned mother brand, 8PM whisky, bestowing upon it a well-deserved distinction. The meticulously crafted packaging proudly showcases the legendary 8 Rare Notes story on its side panel, serving as a compelling testament to the whisky’s individuality and unwavering commitment to exceptional quality.
The packaging artfully highlights the 8 Rare Notes, an exquisite fusion of flavours that transport connoisseurs on a sensory journey like no other. The notes include the subtle aroma of malt and cereals in the form of “Malty,” the lingering tones of fruit in “Fruity,” the delightful infusion of Elderflower and Heather in “Floral,” the striking essence of Indian spices in “Spicy,” the tantalizing presence of raisins and prunes in “Dried Fruits,” the faint hint of peat smoke in “Smokey,” the alluring blend of maple syrup, honey, and vanilla in “Sweet,” and the nuanced finish of toasted oak wood in “Woody.” This exquisite medley of flavours amplifies the allure of 8PM Premium Black Whisky, bestowing upon consumers a truly extraordinary drinking experience.
To further elevate its prestige, the new packaging prominently showcases the Monde Selection Gold Award bestowed upon 8PM Premium Black Whisky, a prestigious accolade that stands as a testament to the brand’s unwavering commitment to unparalleled quality. This notable achievement firmly establishes 8PM Premium Black Whisky as the epitome of opulence and superior drinking.
Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan, expressed his heartfelt appreciation to the loyal customers whose trust and support have propelled the brand to such astounding heights. He remarked, “In a market largely dominated by brown spirits, India has always held a deep reverence for whisky. We consider ourselves immensely fortunate to have captivated the whisky market with the resounding success of 8 PM Premium Black Whisky, which has now firmly established itself as a distinguished brand. In a mere five years since its launch, it has carved out its own unique identity and proudly joined the esteemed multi-millionaire club. We extend our sincere gratitude to our customers for their unwavering trust, and in light of the remarkable success of 8 PM Premium Black Whisky, we are delighted to showcase its distinctive features through our enticing new packaging, sharing its essence with our esteemed consumers.”
Launched in 2018 as an exquisite extension of the esteemed 8PM whisky brand, 8PM Premium Black Whisky has swiftly amassed a loyal customer base and become synonymous with celebration and camaraderie. Achieving a momentous milestone, the brand has impressively sold over a million units for three consecutive years, with sales of 1.1 million cases in FY’21, 2.1 million cases in FY’22, and an astounding 3.0 million cases in FY’23.
This exceptional elixir has garnered global recognition as the fastest-growing whisky, earning it a distinguished place in ‘The Millionaires Club 2022.’ Furthermore, it has been honoured with four Monde Selection Gold awards for its exceptional blend quality. Its revered mother brand, 8PM Whisky, launched in 1998, holds the distinction of being the first brand in the liquor industry to make it to the prestigious LIMCA Book of Records, achieving the remarkable feat of selling one million cases in its inaugural year. Currently, 8PM Whisky holds the esteemed 9th position in the Top 30 Whiskies worldwide and an impressive 6th position in the Top Indian Whiskies, boasting an annual sales volume nearing a staggering 9 million cases.
With its captivating new packaging, 8PM Premium Black Whisky further solidifies its position as a venerated brand in the Indian whisky market, beautifully showcasing its resounding success, distinctive characteristics, and unwavering dedication to delivering an unparalleled drinking experience.