India’s largest manufacturer & exporter of agar-agar, Marine Hydrocolloids has appointed RawmeN international pvt ltd to manage its creative and brand marketing duties. As a part of the partnership, RawmeN Chennai will be responsible for the brand building and communication development mandate of the parent brand Meron. This will include its wide range of products with markets worldwide. In a multi-agency pitch, Team RawmeN won the account due to their proven ability to communicate consistently and creatively across a wide variety of complex products which sets them apart. On the back of its strategy to give the brand a higher purpose and to create distinct creative expressions, RawmeN was awarded the mandate.