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BLOG POST – 21 NOVEMBER 2023
Murata Manufacturing participated in the Automotive Engineering Exposition (Society of Automotive Engineers of Japan, Inc.), one of the largest automobile technology exhibitions in the automobile industry in Japan. The exhibition was held in PACIFICO Yokohama in Yokohama from May 24 to 26, 2023, and in Aichi Sky Expo (Aichi International Exhibition Center) in Nagoya from July 5 to 7, 2023. We showcased Murata’s latest technologies and products, which are boosting initiatives in the electrification, automation, connectivity, and electronification of function control being promoted by the automobile industry.
It has been difficult for those involved in the automobile industry to visit in-person events held over the past few years during the COVID-19 pandemic. Many visitors actually came to this event to see, touch, and get a feel for the cutting-edge trends of the latest technologies. There was a lively exchange of questions and discussions about the exhibition with the explanation staff in the Murata booth. We received a great deal of praise and many suggestions. We now introduce here the technologies, products, and demos we showcased in our booth with a focus on the exhibition at the Nagoya venue.
Boosting the Evolution of Cars in Line with Connected, Autonomous, Shared, and Electric (CASE) with the Power of Electronic Components
The pace of efforts to achieve decarbonization and sustainability is increasing worldwide. The full-fledged growth period for electric vehicles (EVs) is finally arriving in the automobile industry. Meanwhile the functions of advanced driver assistance systems (ADAS), which are being equipped to more and more vehicles year by year, are also becoming more sophisticated. The development of technologies to further improve safety is underway. In addition, communication functions are now being equipped as standard to the majority of vehicles being launched on the market. Various services are now being provided by connecting with the cloud, surrounding cars, transportation infrastructure, and other technologies.
We proposed numerous solutions in the Murata booth to meet the demands of society and the automobile industry into which we have been unstintingly focusing our efforts on the best of the technologies we have continued to refine up to now. Visitors to our booth felt the effectiveness and value of those technologies through actual articles, panel exhibitions, demos, and other methods. We received a lot of feedback from those who are planning and developing technologies and products involved in the mobility industry such as the following:
“I would like to know the detailed information to be able to consider the advisability of adopting your technologies such as their functions, performance, price, and market launch timing.”
“I was astonished that it is possible to collect a surprisingly large amount of valuable information from inside and outside cars using sensors.”
“I visited the booth to see the actual articles and demos of your latest technologies, which I had learned about with information in advance. They met my expectations.”
“I want to take back information with me to consider whether we can utilize the solutions you have proposed as a means of solving our company’s challenges.”
Murata wants to sincerely listen to such opinions of those in the automobile industry and work closely together with them to jointly develop and provide solutions of electronic components with value that will boost the further evolution of automobiles. We will contribute to the realization of a smart and comfortable mobility society by developing and providing solutions as an innovator in the electronics industry. Those solutions include passive components such as capacitors with outstanding reliability, sensors for advanced safety systems, and communication modules. Murata Manufacturing is constantly working hand-in-hand with the automobile industry toward the future.