Revolutionizing Contracts: Gautam Sinha, former CEO of Times Internet launches his new venture SimpleO

A Game-Changer in the World of Management of Contracts

· The company aims to bring in a revolutionary solution for Efficient and Effective Management of Contracts powered by Gen-AI

India, January 24th, 2023: Gautam Sinha, the former – CEO of Times Internet, has embarked on a new entrepreneurial journey with the launch of With (short for Simple Office), Gautam and his team are on a mission to simplify the enterprise using AI, starting with the management of contracts and the risks, obligations, SLA’s, audits, compliance, and governance associated with them.

Gautam is a global executive with over 35 years of rich experience including a wealth of startup and industry expertise. Prior to cofounding SimpleO, Gautam was the CEO of Times Internet Ltd., the digital arm of The Times of India Group, where he drove the strategy, vision, and execution for all the internet, mobile and telecommunication properties of the group. With iconic brands like Times of India, Economic Times, Gaana, Mx, Magicbricks, TLabs, Dineout, Cricbuzz, Gradeup under the flagship of Times Internet, his contribution to the internet economy of India is well acknowledged.

Prior to Times Internet Ltd., Gautam was the Chief Operating Officer of CashEdge Inc., a company based out of New York and California working in payments and wealth management, where he worked since 2001 building and leading the company from startup to profitability. Prior to CashEdge, he held senior management positions at Sevant, Aspect Communications, at the Neural Applications Corporation, and as a Scientist at the Ministry of Defense in India (DRDO).

Reflecting on his new venture Gautam Sinha, said, “I used to have a personal pain point around management of contracts. I used to sign many contracts on any average day, and with that used to take risks, obligations, SLA’s, governance, and audit commitments on behalf of the organization. However, there was no end-to-end smart/AI tools to automatically dashboard and manage the risks, obligations, SLA’s, audits, compliance, and governance around the tens of thousands of signed contracts. Even the process of creating, negotiating, and executing contracts was very tedious and time consuming. With the maturing of GenAI, we saw an opportunity to radically simplify the entire lifecycle and manageability of contracts by building a legal-grade GenAI product suite. SimpleO strives to infuse simplicity into the core of corporate operations, offering an innovative solution for the efficient and effective management of contract lifecycles. We believe that tackling this challenge will contribute to the overall efficiency and success of organizations, allowing them to focus on what matters the most.” is backed by successful investors and entrepreneurs in US and India, Satyan Gajwani, Sahil Barua, Mohit Tandon, Mukesh Singh and Vetri Vellore.

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