PARIS, FRANCE –
Media OutReach – 13 April 2022 – “The FFT is delighted to renew this agreement with OPPO, a loyal partner with whom we share a desire for innovation. This collaboration with an international brand reinforces our strategy to increase Roland-Garros’s influence worldwide,” announced Gilles Moretton, President of the FFT. This collaboration between the Parisian Grand Slam and OPPO is centred around innovation and technology. Roland-Garros and OPPO share the same values and aim to constantly reinvent themselves in order to offer an optimal user experience. OPPO recently launched a new brand proposition, “Inspiration Ahead”, which affirms this ambition and ties in with the Roland-Garros tournament’s new signature, “Move the lines, with style”.
OPPO as Roland-Garros’ premium partner
“Inspiration Ahead means showing confidence and poise when we are moving forward. It encourages us to remain resolved and graceful as brave the storm and break the stagnation. Participating sports events is fantastic for OPPO to convey the mutually inspirational spirit and communicate OPPO’s technology innovation experience with our global users,”announced William Liu, OPPO’s President of Global Marketing. OPPO as the 4th consecutive year premium partner hopes to bring tennis inspiration with its unique imaging technology to witness, capture and participate in these precious spirits on the court. Also, inspiring tennis fans to always be confident and become better ones while facing obstacles and adversities.
Within the framework of the 2022 tournament (from 16th May to 5th June), OPPO, who benefit from extensive visibility on the stadium’s show courts, will roll out the “RG x OPPO Photo Gallery”, a digital exhibition of photos taken exclusively with OPPO’s newest flagship device:Find X5 Pro, thus unlocking its immense potential of unique imaging capabilities. These photos will also be displayed during the Roland-Garros tournament, in order to allow the spectators in the stadium to admire them.
This year once again, OPPO will collaborate with the “Shot of the Day”, a video of every day’s best shot or rally, which will be posted on the tournament’s various digital platforms.