MUMBAI, 13th October 2023: Shoppers Stop, India’s leading omnichannel destination for fashion, beauty, and gifting, is all set to ignite the spirit of togetherness this Diwali with an exciting digital campaign ‘’We-Time Wali Diwali,’ featuring actor Rakul Preet Singh.
The campaign’s central theme revolves around the tradition of Diwali, a time when families and friends come together to celebrate. However, in today’s fast-paced life, these moments of togetherness are often overshadowed. ‘We-Time Wali Diwali’ encourages individuals to rekindle their relationships by cherishing these precious moments. Whether it’s a family gathering, a romantic date night, or a fun outing with friends, Shoppers Stop encourages everyone to allocate time for these valuable connections, emphasizing the importance of ‘Rishton ko dein thoda we-time.’
Commenting on the same Ms. Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop said; “Shopping is not just buying, it is creating moments together. Diwali is the perfect occasion to bond with friends and family. Diwali shopping is one of the moments that gets us together. With ‘We Time Wali Diwali’, Shoppers Stop encourages people to spend time with their loved ones whether it is shopping together or buying gifts together. Just embrace the joy of togetherness this festive season and weave precious memories that last a lifetime.”
Speaking about the new campaign, Rakul Preet Singh said; “As someone who cherishes moments with my family and friends, I resonate deeply with the concept of ‘Rishton ko dein thoda we-time.’ It is very important that we spend time with our loved ones, especially during festivities and this campaign is a beautiful reminder of the same. I am absolutely delighted to be part of Shoppers Stop’s Diwali campaign, ‘We-Time Wali Diwali” and their endeavour to bring people closer through fashion and heartfelt connections.”
Ms. Basu added that Rakul Preet’s association with Shoppers Stop adds a touch of glamour and authenticity to the campaign, making it more relatable to the target audience.
Shoppers Stop’s diversified omnichannel offering spans over 800+ recognized and trusted brands across an incomparable range of products. Customers can choose from a diverse range of festive collections and exclusive brands spread across multiple categories. Shoppers Stop is home to one of the country’s longest-running and most coveted loyalty programs ‘First Citizen Club’. The Company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indians shop. Customers can also indulge in experiential events such as gift-wrapping workshop, fashion and styling activities, live music performances and many more.
That’s not all; this festive season Shoppers Stop is taking the excitement up a notch with their exclusive “Bill Buster” offers, delivering unbeatable deals on Tommy Hilfiger luggage and BOSS watches. To add to the excitement, customers who make a purchase of Rs. 10,000 /- or more on MasterCard, will get a chance to win World Cup tickets. It’s not just a shopping spree; it’s a top-notch festive experience.
Join Shoppers Stop in celebrating Diwali indulging in premium brands, trendy fashion, and unique style.
For an unforgettable festive season. To shop for the festive collection online visit- www.shoppersstop.com
Campaign Video: https://youtu.be/qQzisqrRPRs
Creative Agency and support: FCB ULKA, Mumbai