Singapore based KaHa Pte Limited acquired by Imagine Marketing (boAt) to create next-generation IoT enabled wearable products and ecosystem

SINGAPORE – Media Outreach – 17 January
2022 – Imagine Marketing Private Limited (parent company of boAt)
announced the acquisition of Singapore based KaHa Pte Limited, an end-to-end
SMART IoT product development company. The acquisition will enable Imagine
Marketing to augment its wearable product offerings in terms of the concept,
design, electronic firmware, algorithm development, Android/ iOS applications,
new feature integration, social engagement and analytics, and lead the way by
creating a vibrant eco-system for the Indian consumer. This acquisition will
allow Imagine Marketing to scale up its smart and holistic wellness wearables
ecosystem, and further innovate to come up with functional features with the
Indian consumer in mind.

Founded in 2015,
KaHa has capabilities in developing products in the IoT space and has a
technology-focused platform for wearables through patented AI and ML
capabilities, end-to-end smart wearable solutions (hardware and software), and
data-driven smart IoT platforms, providing solutions and analyses for multiple use
cases. It has its operations across Singapore, India and China. KaHa Pte
Limited, with over 30 patents and over 90 dedicated and experienced engineers,
is expected to augment IMPL’s capabilities to introduce technologically
advanced products and shorten the lead time to have an ecosystem play in the
wearables and IoT segment.

The wearables
market in India is estimated to be over USD 1 billion, growing at ~100% YoY
with positive headwinds and attractive market characteristics. In a year since
entering the category, boAt has amassed over 20% market share in India on the
back of launching multiple disruptive high-quality products at affordable
prices. Imagine Marketing aims to participate in a broader lifestyle-oriented
play in India’s wearables ecosystem, driven by consumers’ rising health
consciousness and need for convenience.

Imagine Marketing
has been increasing its R&D focus through boAt Labs with a dedicated 25+
member team having expertise in audio and wearable devices. Imagine Marketing’s
deep understanding of consumer and category landscape combined with KaHa Pte
Limited’s strong IoT expertise will help create smart products with a holistic
wellness focus that improve the quality of life of consumers. The acquisition
is expected to increase Imagine Marketing’s product offering capabilities
fueling the next generation IoT enabled smart wearables that are more
versatile, personalized and affordable.

“We are passionate
about providing a compelling value proposition to our wide audience of
digital-savvy young, aspirational consumers by offering a portfolio of
well-designed and distinctive lifestyle-oriented products, indigenized and
offered at attractive prices. With chronic lifestyle diseases on a rise, we are
seeing greater awareness and adoption of digital connected devices consumers
that enable consumers to better track their habits and adopt healthier
lifestyles. Our acquisition of KaHa Pte, a next-generation platform known for
developing smart wearables in the holistic wellness space captures all aspects
including vitals, fitness, social and mental health. By leveraging KaHa’s
capabilities, we will be able to create a powerful smart wearables ecosystem
with powerful functionality at affordable prices that truly benefit the
consumers.” said Sameer Mehta, Co-Founder and Chief Product Officer, Imagine
Marketing Pvt. Ltd.


Sameer Mehta, Co-Founder and Chief Product Officer, Imagine Marketing Pvt. Ltd.

Pawan Gandhi,
CEO and Co-founder of KaHa Pte Ltd.
, said “We are
delighted to become part of the boAt family. Our DNA lies in cutting edge
product development and building smart IoT products that solve consumer
problems. We look forward to working with the boAt team to make wearable
technology an enriching and life-changing part of the consumer’s everyday life
and building a vibrant wearables ecosystem”

Pawan Gandhi, CEO and Co-founder of KaHa Pte Ltd


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