Smytten strengthens its engineering prowess with the appointment of Deepak Dalai, ex-CTO, LoveLocal as Vice President of Engineering

Bengaluru, April 07, 2022

Smytten-India’s largest tech enabled D2C product discovery & trial platform has appointed Deepak Dalai as Vice President, Engineering. In his new role, Deepak will be responsible for building a world class tech infrastructure at Smytten with advanced application of Artificial Intelligence & Machine Learning. As VP-Engineering, Deepak will also be focusing on significantly expanding the engineering team to accelerate the organization’s progress and to bring disruptive solutions for both brands and consumers in the pre-purchase discovery & experience.

Deepak has more than 12 years of work experience and holds a master’s degree in Computer Science. Before joining Smytten, Deepak was working as CTO of LoveLocal, India’s largest aggregator of hyper-local retailers which is backed by the likes of Vulcan Capital and AC Ventures. He has held senior technology leadership roles at AgroStar, PubMatic and Amazon (India) and has deep expertise in big data, product design and building scalable high-performance systems.

On joining Smytten Deepak Dalai commented, “I am thrilled to be part of Smytten’s endeavor to revolutionize and digitize the pre-purchase engagement in India. We at Smytten are architecting full-stack solutions based on AI & ML to make the discovery and decision journey of Indian consumers a lot easier and data driven prior to them committing for final purchase. It’s an exciting moment to be joining a connected, smart, and agile team as the whole D2C & consumption ecosystem continues to evolve at an unprecedented rate.”

Commenting on the appointment, Swagata Sarangi, Cofounder, Smytten said, “Over the last few years, we have brought in many new innovations in product discovery & trials space in India and have established ourselves as the largest player in the segment. Our focus has always been on bringing in cutting-edge technology to build a seamless experience for consumers in their product adoption journey & for brands to acquire consumers reducing marketing inefficiencies. We are very glad to have Deepak onboard to lead our engineering efforts. I am very confident that with his years of experience in building the technology stack from positions across early-stage startups, high-growth businesses and large public enterprises, we will now be able to bring in many new tech innovations much faster to the market.

Launched in 2015, Smytten has a strong focus to digitize the pre-purchase product trial experience for consumers. With close to 10 million users, Smytten offers this unique convenience to online consumers to try products from the comfort of their homes at a very minimal or no cost before they decide to buy.



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