‘Spider-Man’ Shakes Up Mumbai!

Mumbai, April 6th: Hold on to your spider webs, because something incredible happened in the city of Mumbai! ‘Spider-Man’ himself was spotted swinging through the city’s most iconic Gateway Of India, and the buzz is real!

Sony Pictures Entertainment India, in anticipation of the highly awaited movie ‘Spider-Man: Across the Spider-Verse,’ decided to give Mumbaikars an adventure they won’t forget. It all started with a quirky post that shook up on Instagram wherein the brand cautioned the netizens about some unusual sightings in the city.

Paytm -https://www.instagram.com/p/Cs9GUZnBq1s/?igshid=MTc4MmM1YmI2Ng%3D%3D

This mind-bending post unleashed a wave of excitement among netizens, who began sharing their mind-blowing encounters with the Spider-Verse. From Pter (T-Rex) to Spider-Horse, Spider-Punk to Spider-Woman, various incarnations of Spider-Man crawled out from the shadows and made their presence felt around the iconic Gateway Of India. It was a sight to behold!

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But that’s not all! The Spidey fever spread like wildfire, capturing the attention of influencers and meme pages across the city. They couldn’t resist joining the web-slinging fun and shared their own extraordinary encounters with ‘Spider-Man.’ From photobombs to epic selfies, these influencers and memers made sure their followers didn’t miss a beat!

Not only this, but the brands also joined the conversation by putting out some quirky comments and communication.

Other campaigns-

https://www.instagram.com/p/Cs8OckjsWrP/?igshid=MTc4MmM1YmI2Ng%3D%3D
https://www.instagram.com/p/Cs8huzZqHTY/?igshid=MTc4MmM1YmI2Ng%3D%3D

https://www.instagram.com/p/Cs6H4OAPghB/?igshid=MTc4MmM1YmI2Ng%3D%3D

In an organic whirlwind of excitement, this exhilarating experience brought the viewers closer to the action, using the power of social media to create an immersive Spider-Verse experience. ‘Spider-Man: Across the Spider-Verse’ is set to be an absolute blockbuster, blending the iconic web-slinger with an awe-inspiring multi-verse storyline. Thus, the brand along with its agency SoCheers (an independently led digital advertising agency) is leaving no stone unturned for making its audiences feel its cinematic masterpiece.