National, 3rd May 2023: Sports for All (SFA) Sporting Services Pvt Ltd, India’s largest tech-enabled multisport grassroots competition platform, has appointed Pooja Trehan as Vice-President (Communications & Public Policy). With her experience in public relations and policy communications, Pooja will support the deployment of the future strategic plan at SFA, to amplify its ambitious growth plans across the Indian sporting landscape.
A practicing marathoner herself, Pooja finds a perfect resonance of her passion for sports, public policy, and grassroots impact at SFA. She will be part of the Strategy team and report to Reuben Pandian, Chief Strategy Officer. Her responsibilities will include developing the organization’s communication strategy, working closely on building integral conversations for the policy domain and boosting efforts on employee engagement and employer branding initiatives.
In a career spanning 18 years, she has previously worked with Colgate-Palmolive, Castrol-BP India, Bennett & Coleman and Genesis BCW, along with her entrepreneurial venture PRestaurants. In her last role at Sugarbox, Pooja set up the complete Communication foundation for the hyperlocal cloud-tech startup.
About Sports for All (SFA)
Sports for All (SFA) is India’s largest tech-enabled multi-sport grassroots competition platform.
The vision of the organization is to make youth fall in love with sports through inspiring and joyful sporting experiences. Founders Rishikesh Joshi and Vishwas Choksi, since the inception of SFA in 2015, have determinedly focused on transforming sporting championships at the grassroots level, by providing an inclusive, diverse, safe, and best in class platform for the youth to realise their fullest potential though sports.
The SFA Championships were instituted to showcase the potential of large-scale multi-sporting competitions propelled with tech and data analytics. Being phygital in nature, the SFA Championships have today become the backbone of identifying sporting potential at the grassroots level. Since 2015, SFA has enabled 12 Championships at Mumbai, Pune, Hyderabad, and Uttarakhand, across 28 sporting disciplines, with participation of 200,000 athletes and more than 4000 schools.
SFA, is the leading sports entrepreneurial venture empaneled with the Sports Authority of India (SAI), official partner of Team India under the aegis of the Indian Olympic Association (IOA) and sponsored the 2023 edition of Khelo India Youth Games in Madhya Pradesh, for the next 5 years (until 2028 editions).
The 36th National Games, Gujarat, 2022 and Khelo India Youth Games, Haryana, 2021 were powered by the SFA IP, the ‘Games Management System (GMS) as part of the Services portfolio. Previously, SFA has also managed editions of Khelo India Youth Games in Pune, Assam, and Odisha.
Today SFA is the go-to solution architect for all major sports activations across the Government and corporate projects. www.sfaplay.com