SuperBottoms Launches Upcycled Toys- SuperBuddies as a leap towards Circular Economy

SuperBottoms, India’s leading D2C brand for baby-care products has launched a one-of-its-kind Upcycled Toys range – SuperBuddies. In their endeavor towards becoming the epitome of sustainability, SuperBottoms is now upcycling the extra fabric leftover from producing their range of beloved sustainable baby essentials enabling an efficient reduction of 15% to 30% in production wastage on a yearly basis.

SuperBuddies are handmade with love from upcycled fabric and recycled poly filling. Toys are every little munchkin’s first love and first buddy that is cuddled with, chewed on, and slept with. However, most commercial toys available in the market are not necessarily safe. SuperBottoms’ toys are made with organic materials printed with Azo-free dyes, and no sharp edges in the design ensuring that precious li’l ones’ first buddies are SuperBuddies – The softest, super safe toys made for your baby, & for the Planet!

Research estimates say MORE than 1 million tonnes of textile waste ends up in landfills, in India alone.

SuperBottoms’ 100% safe, soft & sensory toys for babies are produced by employing healthy supply chain management powered by thoughtful disposing. With SuperBuddies, SuperBottoms is going above and beyond to uphold their promise to empower every possible sustainable choice. SuperBottoms is on the mission of transforming toys that are as safe for the planet as they are for the little ones.

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