“Doodh hai wonderful” the iconic tagline holds true for millions of Indians, as they ordered over 7 crore packets of milk on the quick commerce grocery platform Swiggy Instamart in the past year. Instamart, which is present in over 25 cities, shared a few dairy ordering trends on the occasion of World Milk Day, celebrated every year on June 1.
Milk was followed by curd, with users placing 22.6 million orders in the past year. Not surprisingly, ice creams came next with over 17 million orders. Many opted for the more conventional choice to beat the heat, guzzling close to 7 million buttermilks and lassis.
Paneer matters! and that’s why it was the fourth most-ordered dairy product with more than 8.6 million packets ordered in the past year on Swiggy Instamart. ‘You’re my butter half’ thought every user while ordering around 6 million butter packets.
There is also a trend to opt for A2 milk and plant-based milk among Indians. While alternatives like soy, almond, and oat milk saw a 30% increase in orders in 2023 compared to 2022, users ordered 1.3 million packets of A2 milk ordered in the first five months of 2023 alone.
Bangalore ordered the most dairy products in the past year. The city ordered more milk and milk products than Chennai and Delhi put together. Mumbai was a close second.
The analysis also revealed that the non-dairy products that were ordered with milk included brown bread, eggs, and Idli & Dosa batter. These are legen-dairy breakfast choices!
**The above data is based on the analysis of orders received on quick commerce grocery platform Instamart during the period May 15, 2022 to May 15, 2023.