– Exclusive partnership with YAAP marks Tagger Media’s official entry into the Indian market, bearing the promise of excellence in data-driven influencer marketing
02nd March, 2023 Mumbai: YAAP, a specialized content & influencer marketing agency, announced an exclusive partnership with data-driven social intelligence platform Tagger Media. The landmark partnership marks the US-based company’s official entry into the Indian market. YAAP brings its market expertise, having worked with some of the biggest brands in the country, and together with Tagger’s intuitive influencer marketing platform, the companies usher in a new phase of data-driven influencer marketing to India.
Tagger’s foray into the Indian influencer marketing ecosystem further expands its global presence, spanning six continents and 17 international offices. YAAP, with its extensive operational experience and a large network of clients in India, complements Tagger’s best-in-class technologies and platform, creating an outstanding synergy that brands and individual entities in India have longed for.
“India’s IM market has been on a rapid growth trajectory over the past few years, and this is the perfect time for us to join hands with Tagger Media. The data-driven approach embodied by Tagger’s one-stop platform and the market knowledge of YAAP are poised to revolutionize influencer marketing in India. This market possesses a sizeable appetite for social intelligence and insight-led influencer marketing, and we will soon be catering to this demand,” said Atul Hegde, Founder of YAAP.
An award-winning entrepreneur with over 25 years of experience working with global brands, Atul is the driving force behind YAAP’s success. The company has posted an impressive top-line growth of 97% and a 5X jump in profitability in FY21-22. Its client portfolio includes Coca-Cola, Visit Dubai, Lufthansa, RuPay, American Express, Disney, Amazon, and Square Enix, among other leading brands in the Middle East & India.
Tagger Media, for its part, boasts a client roster that includes Bose, Porsche, Christian Dior, Omnicom, Warner Bros. Pictures, and DKNY. Over the years, Tagger has emerged as the market leader in end-to-end influencer marketing services by leveraging real-time data and helping clients build campaigns for maximized ROI and impact. Its easy-to-use platform provides access to data points of over 15 billion high-quality social posts and over 278,000 brands worldwide.
“Tagger Media was built on the promise of data. Over the years, we have augmented the platform with customization, workflow integration, linguistic, multi-currency payments, and CRM capabilities. Today, our database is unparalleled in the influencer marketing ecosystem, giving our clients the edge in an ever-competitive market. I believe we have timed our entry into India well, considering the exemplary digitalization and burgeoning influencer culture in this growth market,” said Dave Dickman, CEO of Tagger Media.
The Indian influencer marketing industry is poised to cross 2,000 crores in the next few years, driven by brands seeing influencer marketing playing a growing role in their overall marketing strategy. However, due to a lack of insights and challenges in accurate forecasting and business intelligence visualization, brands often find it challenging to reconcile the influencer marketing budget with the expected ROI. Tagger’s integrated platform, which offers a full suite of services while ensuring the highest-level security standards and utmost compliance with GDPR, CCPA, and the like, helps companies strategize and make intelligent decisions regarding influencer marketing, which is why it has had such success in global markets.