~ Three brides have been shortlisted to become the face of the brand ~
Bengaluru, 30th June 2023: Rivaah by Tanishq, the wedding jewellery sub-brand from India’s largest jewellery retail brand Tanishq from the house of Tata presents ‘The Brides of Bengaluru’. A special customer connect and bespoke initiative that makes a chosen few customers the face of Tanishq in Bengaluru. The exclusive event was held at Hotel Sheraton Grand Bangalore at Brigade Gateway, Bengaluru at 6:00 pm with 25 participants wherein fashion shows and dance sequences were the highlight of the event. The event was judged by Mrs Nandini Nagraj, Fashion Icon, Film Producer, Fashion producer and Social Activist, Mrs Chitra Bhat, Teacher & Vice president of Tata Nagar Welfare Association & Ms Sandra Anges D Souza – Director South, JD Institute of Fashion Technology.
The Rivaah Brides of Bangalore initiative puts into the limelight the real brides of Bengaluru adorning the charm and allure of bride. Brides-to-be and married women, between 20-40 years of age were invited by Tanishq to participate and experience walking the ramp and recreate a special memory as a Rivaah Bride. The entire range of bridal trousseau from Rivaah by Tanishq has been meticulously designed and skillfully crafted to be a reflection of the rich, timeless traditions that adorn the brides and make them feel cherished on their special day.
The event welcomed participants from all across Karnataka, where the top 25 brides were selected as finalists. In the end, three brides were declared winners to be the face of Tanishq after rigorous rounds of ramp walks, and exclusive bridal photoshoots, followed by a Question and Answer round to evaluate their knowledge and personality. The duration of the entire judging process, which unfolded over three hours and showcases the beauty, style and talent of contestants who were competing for the coveted title.
A Diamond session by Mr. Lalit Digari was given and introduced the exclusive collection “Impression of Nature” calling it a soulful collection radiating the symphony of nature’s timeless patterns. The winners were announced and prizes were distributed to the deserving contestants followed by a group photo session to capture the memorable moments of the event.
Speaking on the occasion, Mr. Vasudev Rao, Regional Business Manager, Titan Company Limited said “At Tanishq, we are not just about selling jewellery, our focus is on building strong relationships with our customers. The Rivaah Brides of Bengaluru is a unique initiative that reflects our commitment to providing the best experience to our customers. We want to accompany them on their journey and be a part of their special moments. This initiative aims to create beautiful wedding memories for all our brides. Our customers are valuable to us, and we consider them as our true brand advocates. For us, customers are our real brand ambassadors and through this bespoke initiative we feel privileged to be a part of their joyous moments.”