~ Inspired by the glorious Kakatiya legacy to adorn today’s Telugu woman ~
Hyderabad, 15th October 2023: In the heartlands of Andhra Pradesh and Telangana, where history weaves its tales through ancient stones and cultural nuances, Tanishq, India’s largest jewellery retail brand from the house of TATA, unveils its first-ever, exclusive festive collection for AP & Telangana – ‘Kakatiya’. This regal collection is meticulously handcrafted to bring alive the echoes of a glorious past and celebrate the legacy of the magnificent Kakatiya dynasty that is steeped in grandeur and brilliance. The Kakatiya heritage is intricately intertwined with the people of Andhra Pradesh and Telangana. The campaign prominently features celebrated Indian actress, Ms. Nayanthara as the face of this majestic collection. The ‘Kakatiya’ collection holds special significance as it is inspired by the rich cultural heritage of Andhra Pradesh and Telangana, reflecting Tanishq’s intricate craftsmanship and traditional artistry.
The collection is an ode to the illustrious Kakatiya dynasty that once ruled Andhra Pradesh during the 12th and 13th centuries, embodying an era of unparalleled promise in the vibrant histories of Telangana and Andhra Pradesh. This collection delicately captures the essence of this golden period with exquisite finesse and artistry. Handcrafted with care, each jewellery piece tells a unique story, drawing inspiration from the architectural marvels of the Kakatiya era—the majestic Warrangal Fort, the intricately detailed 1000-pillar temple, and the holy Ramappa Temple. Every piece in this collection is more than just an indulgence or adornment; it’s a piece of history transformed into exquisite jewellery to celebrate the contemporary yet culturally grounded Telugu women of today with grace and style.
The exquisite collection of 22k gold necklaces showcases remarkable craftsmanship and tells a tale of Telugu heritage. Inspired by the grandeur of the Rudreswara Temple stepwell and the mythical Yali, these necklaces breathe life into the ancient dance forms and majestic elephants. Sacred symbols like Annapakshi and Garbharakshamika Devi find a new form here, celebrating the very essence of the cultural heritage. The pieces, influenced by Kakatiya Coins, the glory of Kirtimukha, and ornamental motifs from Warangal ruins, exude an unparalleled charm through a never-before-seen before designs. Tanishq brings a symphony of craftsmanship and artistry that bridges the gap between tradition and modernity. The opulent necklaces, resplendent haarams, delightful earrings, delicate bangles, and luxurious rings part of this collection preserves the elegance of a bygone era.
Speaking about the launch and importance of the occasion, Mr. Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited said, “We are pleased to unveil our first-ever collection for the modern yet culturally rooted Telugu woman this festive season. The Tanishq Kakatiya collection is a fusion of timeless grace and modern allure that pays homage to the artistic marvels of the Kakatiya dynasty, a heritage deeply ingrained in the hearts of the people of Andhra Pradesh & Telangana.
The collection draws inspiration from the architectural marvels of the Kakatiya era – the majestic Warangal Fort, the intricately detailed 1000-Pillar Temple, and the holy Ramappa Temple that brings alive the richness of
The Kakatiya dynasty. We invite you to join us and embrace the legacy of a regal era with the Kakatiya collection.”
While the illustrious Kakatiya era remains core to the inspiration, each piece of jewellery is delicately infused with a modern flair, with a Tanishq touch, meticulously crafted to resonate with the essence of today’s Telugu woman. Each piece has intricately handcrafted designs coupled with direct casting work in 22K gold. The intricate filigree, granulation work, crimson red stones, nakashi detailing, and hand mesh chain for necklaces showcase the finesse of our craftsmen, bringing to life the richness of the Kakatiya dynasty. This collection leaves its wearers feeling elegant and empowered, while also serving as a symbol of virtue and pride.
With the onset of the festive season, customers can avail of exciting offers and attractive gold exchange options. Customers can get up to 20% off* on making charges of gold jewellery and on diamond jewellery value. Moreover, Tanishq is also offering a ‘Gold Exchange Program’ for customers to get the best value for their gold, this exchange policy provides an opportunity for customers to upgrade their old gold with newer and latest designs offered by Tanishq. Tanishq’s Gold Exchange Program serves as a beacon of trust, transparency, and unparalleled value for customers in today’s dynamic market. Customers can get a 100%* exchange value on old gold bought from any other jeweler of 22KT and above.
The pieces from this collection are the perfect choice to adorn the festive and celebratory spirit and invite Lakshmi into our homes. Embracing this thought, the collection is available across all Tanishq stores in Andhra Pradesh and Telangana.