Targeted at holistic development of students, ITC Classmate’s All Rounder Programme sees participation from over 3 lakh students in first phase

· Focuses on building all-rounders with new age skills

· Instituted as an inter-school competition, the programme is in line with National Education Policy

· More than 1000 schools and 3 lakh students participated in the first edition

Watch the video by clicking the link –

New Delhi, 11 April 2023: ITC Classmate, India’s leading and respected stationery brand with a strong commitment towards partnering with students in their journey of learning and development, has announced the completion of the first edition of ‘Classmate All Rounder’ programme. The one-of-a-kind programme was aimed at holistic skill development in school students and nurturing them to become well-rounded individuals.

Classmate believes that learning goes beyond academic knowledge, and it is important to have different ways for children to learn and help them grow in a holistic manner. Driven by this philosophy, all offerings by Classmate are centred around making learning fun. The importance of holistic skill development is also emphasised in the National Education Policy (NEP) 2020, which states that the aim of education should not only be cognitive development but also building character with an aim of instilling a creative and multidisciplinary curriculum through experiential learning.

ITC Classmate’s All Rounder Programme is aligned with the objectives of NEP and has been instituted in the form of a large-scale multi-layered inter-school competition. The aim of the programme is to encourage school children to learn and experiment with new skills and create a unique platform for them to showcase their talents.

Skill development is essential in the formative years of a child as it helps in shaping their personalities and accentuating their artistic and athletic sides. It also provides a strong foundation enabling a child to stay ahead of the curve whilst preparing them to overcome life challenges more effectively, boosting self-confidence and developing an independent thinking.

Commenting on the occasion, Mr Vikas Gupta, Divisional Chief Executive, ITC’s Education and Stationery Products Business, said – “ITC’s Education and Stationery Products Business, through its brand Classmate, is committed to the Government’s vision of building all-rounders for tomorrow’s world in sync with the National Education Policy. Being an all-rounder helps today’s kids prepare for the challenges of tomorrow, whilst leveraging the opportunities in a fast-evolving world. Preparing today’s generation for tomorrow’s world is the only sustainable solution to secure the future of our collective existence. This year’s Classmate Allrounder Programme, which saw large-scale spontaneous participation from 3 lakh children across 1000 schools, is one such effort by Classmate to hone multidimensional skills in children, making them future-ready”

The first edition of Classmate All Rounder, conducted in 13 cities across India, received an overwhelming response, witnessing participation from over 1000 schools and three lakh students. The four winners who have bagged the title of Classmate All Rounders 2022 are Ayush Bhagat from Kolkata, Rasleen Kaur from Chandigarh, Sanjana Pramod Shetty from Mumbai, and Arshia Chaudhary from Jaipur. This Grand Finale was judged by a panel of four eminent members of varied profiles, including actor and storyteller Roshan Abbas, Billiards and Snooker champion Pankaj Advani, Indian Esports player Ankit Panth, and CEO of Design Café Geeta Ramanan.

The next edition of Classmate All Rounder will be much bigger in scale and participation will be initiated through website enrolment. To know more about the first edition of Classmate All Rounder, one can visit the Instagram handle @classmatebyitc or watch the video by clicking the link below –

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