India, September 2022: The AmorePacific group, one of the world’s leading cosmetic giants, that houses innisfree, Laneige, & Sulwhasoo, collaborated with Boddess, the giant beauty-tech retailer to host a customer engagement session in Delhi NCR on September 7, 2022. Boddess is a unique beauty platform that brings premium beauty directly to consumers. The event was an attempt to provide an immersive platform for the guests to soak in the finest K-beauty experience. The event was hosted at the Boddess store, Ambience Mall, Gurugram.
Amorepacific has had a single, clear mission: to present its unique perception of beauty- namely what it calls ‘Asian Beauty’ – to the world. As Korea’s leading beauty company, Amorepacific draws from its deep understanding of both nature and humans to pursue harmony between inner and outer beauty. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends.
The Boddess Store is the Ultimate Beauty Destination offering curated beauty ranges, tech-enabled touchless tools, smart personalization, and elevated service stations with best-in-class specialists: skin experts, make-up artists, hair experts, and beauty advisors. Equipped with Augmented Reality Technology and Virtual Beauty Tools, the brand invites its audience to take a glimpse into the future of digital beauty retail in India. The store presents an array of truly exciting world-class brands.
The entire event was curated and planned to bring out the best of beauty with fun activities and quizzes to enthrall the media, influencers, and customers. The guests availed special discount offers on hair and nail Services, to rejuvenate and pamper themselves during the event.
The session featured a premium and personalized beauty experience, with a one-on-one consultation by Beauty Experts. The Korean Beauty and experience zone provided the guests with the best of K-Beauty. It also hosted fun Korean quizzes and a beauty Masterclass with Zoya Ali, AmorePacific India National training Head & Beauty Expert.
The demand for K-Beauty has been fueled in the past few years, and AmorePacific has played a vital role in accomplishing this. Stepping into the industry with innisfree, and unveiling some amazing products, it has expanded with Laneige, Sulwhasoo, and Etude, acting as 4 pillars to achieve glowing and healthy skin.
Mr. Paul, Country Head, Amorepacific India “The Amorepacific group has always kept the customers at the heart of our every event. Such customer engagement sessions allow us one-on-one interactions for us to know the customers better, and for them to explore and know the brand better. With our brands, Innisfree, Laneige, and Sulwhasoo we aim to bring the best of K-Beauty and Korean ingredients to the country.”
Mini Sood Banerjee, Assistant Director & Head of Marketing, AmorePacific India mentioned “Our brands, innisfree, Laneige and Sulwhasoo, have always ensured best of skincare for our customers. By collaborating with Boddess for this event, we want to engage our customers in smart personalization tools and Augmented Reality that allows them to understand their skin better, and how they can incorporate our brands to nurture their skin. The Master-class by Amorepacific expert is another way to ensure our customers have a flawless skin experience”
The event was held at the Boddess store at Ambience Mall, Gurugram. Seen at the event along with Mr. Paul and Mini Sood Banerjee, Assistant Director; Head of Marketing, Amorepacific India, were Anurag Arya, Dipti Dhillon, Bhavna Choudhary and more.