~Carysil unveiled their latest collection at ACETECH Mumbai 2023~
November 6, 2023, Mumbai: Carysil Limited, a world leader of kitchen sinks and built-in appliances manufacturing, announced the most fabulous collaboration of the year with the Bollywood Wives; Neelam Kothari Soni, Maheep Kapoor, Bhavana Pandey & Seema Sajdeh. The cast of the trending reality show, Fabulous Lives of Bollywood Wives (airing on Netflix), joined hands with Carysil to unveil its exquisite new designs at the ACETECH ‘23 Exhibition in Mumbai. In an exciting twist, during the event, the wives went head-to-head in an exclusive cook-off ‘Get Set Cook’, showcasing their unique approaches to cooking and the seamless functionality of Carysil’s appliances.
Chirag Parekh, Chairman and Managing Director, Carysil Limited said ‘’We are excited to partner with the exceptional Bollywood Wives, whose passion for design and style mirrors our dedication to creating products that are not only functional masterpieces but also design statements. We believe their personal styles and unique perspectives bring a fresh and innovative approach to this collaboration. Together, we aim to inspire homeowners and designers to transform their kitchens into spaces of both elegance and efficiency.”
In a joint quote the Bollywood Wives stated, “We are thrilled to be a part of this collaboration with Carysil. The collaboration promises to be a fun and engaging showcase of our individual styles, all while highlighting the exceptional functionality and elegance of the brand. We can’t wait for everyone to see the exciting results of this campaign and hope this partnership goes a long way!”
The collaboration, which harmonizes Carysil’s impeccable craftsmanship with the distinctive tastes and eccentricities of these famous personalities, unveiled the new collection alongside award-winning renowned Chef, Varun Inamdar setting new standards in kitchen luxury. The event commenced with Inamdar’s Masterclass where he prepared an appetizing pulao and dessert followed by a cook-off between the four ladies.
Interior Designer Sussanne Khan, founder of The Charcoal Project, who designed Carysil’s Crystal Collection of granite sinks, was also present at ACETECH to showcase the mesmerizing innovations of the brand. The products displayed at the exhibition included the new Nova Series faucets and the fully loaded Waltz Workstation sinks. To round off Carysil’s exciting events, the latest exclusive collaboration with jewelry designer Farah Khan was also unveiled, showcasing a beautiful array of kitchen sink accessories.