The Inaugural VinUniversity Global Case Competition Awards Prizes To Global Teams

HANOI, VIETNAM – Media OutReach – 28 December 2021 – The “VinUniversity
Global Case Competition 2021” (VGCC), organized by VinUniversity, has just
concluded. Three teams from the United States, Finland, and Vietnam pushed
ahead of over a thousand teams from 200 leading universities in 30 countries to
score the top three prizes.

The Award Ceremony of
VinUniversity Global Case Competition 2021

The theme of the 2021 competition was “VinFast
Goes Global”. The case, written by Professor Michael Dixon of Utah State
University and developed in consultation with faculty members from Cornell
University and VinFast executives, described the complex and highly topical
challenges facing VinFast as it enters the US market with its brand new
Electric Vehicles. Teams were required to develop strategies, solutions and
implementation plans for this expansion, taking into consideration several
challenges facing the Electric Vehicle market in general, and VinFast in
particular.

Discussing the topic of the competition,
Professor Edward McLaughlin – Professor Emeritus at Cornell University, and
member of the competition’s judging Panel – commented: “The teams had many
creative and outstanding ideas. Unlike other competitions that use hypothetical
or past cases, VGCC poses a realistic and current problem facing a business.”.

Over 4,000 students from over 200 universities from
30 countries formed 1,085 teams to participate in the competition. The
competition had three stages and teams had to qualify to move to the next round
of the competition. Only ten teams were selected in the Final Presentation round of the
competition. In addition to submitting a detailed twenty- page plan for
addressing the six challenges presented in the case, the teams also presented
their key ideas before a panel of judges comprising of VinFast senior
executives, and faculty from other top US based universities, and answered many
tough questions from the judges.

“We are delighted to establish this global case
competition because it provides experiential learning opportunities for
students and helps them develop critical thinking and problem solving skills,
and brings people together to solve real world problems,”
said Professor Rohit
Verma, the Provost of VinUniversity.

True to the academic and student-centric mission of the
VGCC, VinUniversity organized three informational webinars to help the students
prepare for the competition attended by over 1,000 participants. Faculty from
VinUniversity, Cornell University, the CEO of VinFast, and case writer provided
valuable insights to students about how to make their case analyses compelling
and their recommendations defensible. As Professor Dixon advised This case is an opportunity for students to make persuasive
arguments regarding the goodness of their solutions.
We are not looking for one right answer. Instead, we are
looking for how the students come with their answers, how well they describe it
and how well they can defend it.” 

To make the process of evaluation fair and
objective, the judges developed comprehensive and multi-dimensional rubrics for
each stage of the competition, designed to assess the depth of the research and
analysis, the details of the proposed implementation plan and the quality of
the team presentation in the final round.

The First Prize went to EVA – made up of 4
members from 4 different universities: DePauw University (USA), Tampere
University of Applied Science (Finland), Fulbright University (Vietnam), and
Foreign Trade University Ho Chi Minh City (Vietnam). EVA
successfully convinced the judges with the team’s strategy to position VinFast
as the best option for the “Wait and See” segment – customers who are careful
with their finances and make purchasing decisions based on a car’s features and
ease of use. This was considered a disruptive approach because traditional
EV-makers tend to focus on early adopters of the technology.

The Second Prize went to VinFast WinFast –
consisting of 4 students from VinUniversity, with their proposal to market the cars
to the extended-Millennials (Gen Y) segment, with ages ranging from 25 to 56.
The group’s core proposal centered around Vivi Smart Companion, which supports
users in their entire customer journey with their VinFast car, designed to
build a life-long, personal connection with the company and their cars. The
Third Prize went to 4 students from Juniata College (USA), Villanova University
(USA) and British University Vietnam with their “Influencer Marketing”
strategy.

The total prize value for the 3 winning teams
was approximately 400 million VND, equivalent to 17.000 USD, with the First
Prize being worth over 200 million VND (equivalent to 10.000 USD).

The contestants came from the world’s top
universities, such as Cambridge University (UK), Oxford Universities (UK), Duke
University (USA), Cornell University (USA), National University of Singapore
(Singapore), Nanyang Technological University (Singapore), Monash University
(Australia), Yonsei University (South Korea), VinUniversity, etc., and the
students collectively spent 14,000 hours researching and devising solutions.

Mr. Craig Westbrook – Chief
Service Officer from Vinfast US expressed his impression “What a
competition, what fantastic contestants you were, truly inspiring, and it’s
exactly the kind of thing that I would say companies like VinFast are certainly
looking for in our future talents.”

This is the link to VGCC Website: https://vinuni-globalcase.com/

#VinUniversity

 

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