HONG KONG SAR –
Media OutReach – Overwhelmed by the response from fans to the first episode of the “GOODBYE PRINCESS” animation series, Asian fashion icon, C-pop singer, film and television actress, Tia Lee, wholeheartedly thanks everyone for their support. The trailer, first animated episode and accompanying moving stills have
attracted 28.16 million views since its release on 11 November.
Tia is excited to see another remarkable outcome with the release of the
second episode “Stuck in Time” on 15 November.
Thematic image echoing content of the second animated episode.
Following the first episode, the mermaid transforms into a princess in
“Stuck in Time” and sinks further into the depths of the ocean. A beam of light comes to her rescue and places her in the gentle care of a special fairy. Now as a princess, she is travelling in a magical carriage. She believes she is going to a magical palace with dazzling lights. Along the way, she tries on glamourous dresses and basks in the spotlight, pleasantly surprised by everything that the fairy has given her. But as the lights begin to fade, her disappointment grows. The palace that she longed for is getting further from her reach, and she realises that the carriage is travelling in circles with no destination.
Moments before the clock strikes midnight, the princess takes a brave step to escape and run towards an uncertain future. As she leaps from the carriage, one of her shoes falls off and remains in the carriage.
“Goodbye Princess” animation series episode 2 poster.
The poster for episode 2 released on 16 November, shows:
At first glance, the carriage appears to be magically taking the princess to a bright future. Upon closer look, the carriage is a prison cell enclosed by iron fences. The great wheel continues spinning, and the once glamourous clothes are changing. But is this the life that the princess desires?
The dresses that the princess wears in the carriage are those that Tia has worn on stage during her modeling career.
Beyond the dazzling lights that the princess yearns for lies a blurry castle. What does it all mean? How does the castle relate to “GOODBYE PRINCESS”?
Another set of
stunning motion and still images is also being released today together
with Vogue Hong Kong to connect the animated video back to real life, presenting a determined Tia in a pink Jenny Packham princess dress running away from glamorously-dressed mannequins.
Stay tuned for episode 3, which will be released on 18 November (tomorrow) as the mystery unfolds.
Episode 3 release schedule:
Motion & still images:
Official press materials:
Tia Lee Official Channels:
The issuer is solely responsible for the content of this announcement.