Tiger Beer inspires fans to set aside their fears and pursue bold ambitions in the Year of the Tiger

SINGAPORE
– Media
OutReach – 4 January 2022 – Tiger
Beer, the number one international premium beer in
Asia, has today ignited a new movement to encourage people everywhere to
set aside their fears and achieve bold ambitions in the Year of the Tiger. The
Year of the Tiger will begin at Lunar New Year on 1st February 2022 and marks
the perfect opportunity to embody the symbolic power of the Tiger and uncage
your bold ambitions for the year ahead.

Tiger Beer will be showcasing a series of inspirational stories that
show what can be achieved in the Year of the Tiger by going for your ambitions
in your own way. Fans across the globe can participate in the movement by
responding to the “My Year, My Goals”, Instagram “Add Yours” story sticker
feature created by Tiger Beer with their own ambitions for the Year of the
Tiger.

Tiger Beer has also
launched a new campaign film entitled ‘The Year of Your Tiger’, celebrating the
optimism and bold ambitions of people across the world ahead of the Year of the
Tiger. The film features individuals from all walks of life sharing their
determination to ignite their inner courage and make 2022 their year.

Sean O’Donnell, Global Brand
Director, Tiger®, Tiger Beer comments: “Tiger Beer was born
from defying the odds with a bold and courageous spirit. Brewing beer in the
tropics was thought to be impossible until we did it. We believe that we are
all born with a Tiger inside us – a version of ourselves that knows no limits
to what is possible – but few of us are able to uncage it. We’re delighted to
launch this year-long movement to encourage people everywhere to own the year.”

A full range of media assets are available here.

Follow @tigerbeer on Instagram and Facebook for more updates on the
campaign.

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