Times Now Navbharat emerges in the top 5 Hindi News Genre

Hyderabad, September 07, 2023: Rapidly emerging as the fastest-growing Hindi news channel, Times Now Navbharat disrupts the pecking order by emerging in the top 5, displacing key players by a significant margin in the Hindi News Genre. Stamping its content leadership and growing popularity as one of the top channels in its genre, Times Now Navbharat recorded an impressive market share of 11.5% and 31.2 minutes TSV in the rolling 4-week data from Wk.32-35’23.

Through distinctive news show formats, the channel’s flagship shows, ‘News Ki Pathshala’ and ‘Sawal Public Ka’, have significantly rivalled prime time shows of other leading channels in terms of Time Spent Viewing (TSV), further driving Times Now Navbharat’s influence during prime time.

Hindi News Genre Viewership
Channel Rank Share% Reach ‘Mn TVTs Weekly TSV (Mins)
News18 India 1 14.60% 50.2 52688 31.5
Aaj Tak 2 14.20% 40.3 50971 38
India TV 3 14.00% 36.8 50266 41
Republic Bharat 4 13.50% 42.2 48428 34.4
Times Now Navbharat 5 11.50% 39.8 41401 31.2
TV9 Bharatvarsh 6 11.10% 38.9 39980 30.8
ABP News 7 7.40% 33.3 26636 24
News Nation 8 5.20% 28.6 18765 19.7
Good News Today 9 5.10% 19.8 18182 27.5
News 24 10 3.50% 13.6 12422 27.4
Genre   100% 118 359739 91.8

Source: BARC| HSM Urban| 15+| Wk.32-35’23 average

Navika Kumar, Group Editor, Times Network and Editor-in-Chief, Times Now & Times Now Navbharat said, “This is an incredible milestone and we are extremely proud to witness Times Now Navbharat’s promising growth trajectory and strong resonance with the viewers. It’s heartening to see that within two years since its launch, the channel has made a big impact in the Hindi news genre with its differentiated content and decisive news reporting on every major news story, positioning it as the preferred channel for viewers. I am confident Times Now Navbharat will continue to scale new heights and set industry benchmarks.”

Firmly established as the ‘Breaking News Centre’ in the Hindi news landscape, Times Now Navbharat is recognized for its innovative content formats, distinctive and bold style of journalism and comprehensive insights on every major news story.

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