Tokocrypto selects global CDP Tealium to drive better customer engagement

OutReach – 14 December 2021 – Tealium, a leader in real-time customer data orchestration solutions,
today announced its new partnership with Tokocrypto, Indonesia’s most trusted
crypto assets digital exchange platform, to help drive better engagement for
its customers. This opportunity will help cement Tealium’s position in Asia

As the pandemic has forced businesses to digitalise and customer interactions
have moved online, it is clear that providing great digital experiences has
become paramount. Coupled with new customer behavior and the influx of data,
there is an increasing need for businesses to prioritize a first-party data
strategy. This is where a customer data platform (CDP) comes into play. As the
largest independent customer data platform, Tealium’s data-driven capabilities
will help Tokocrypto facilitate real-time personalisation to deliver a robust
customer experience.

While Tokocrypto’s vision is to create an open
financial system, ensuring greater transparency and equal opportunities for
all, it is clear that data is critical in driving the company’s success. With
the impending removal of third-party cookies, having a CDP in place is more
important than ever. The CDP industry has also shown immense growth in the
first half of 2021, reaching a high of $1.6 billion. It is evident that businesses in
Asia are rethinking the way they interact and serve individuals. Tealium’s
technology will enable Tokocrypto to create a unified view of its customers,
delivering valuable data-driven insights.

“Before Tealium, we did not have a dedicated
solution in place for collecting customer data. Now, with Tealium’s help, we
can collect and activate data across all our digital touchpoints, building a
more accurate view of our customers,” said Nanda Ivens, CMO of Tokocrypto.
“Tealium’s solutions have helped us drive better business outcomes and gain
maximum return on our investments.”

“Customer data platforms have become a
foundational element in today’s digital economy and we’re thrilled to work
alongside Tokocrypto in deploying powerful and relevant data-driven experiences
for their customers,” said Mark Van Den Haak, VP Sales Asia, Tealium. “We are excited to integrate
Tealium’s data orchestration layer and bring our expertise in helping
Tokocrypto  effectively track and target
its customer’s behavior, and ultimately deliver better customer experiences
moving forward.”

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