There’s a lot of speculation around sustainability these days. A lot of new brands have emerged which are catering to our needs ‘sustainably’. But what exactly is sustainability?
Sustainability, in a broader sense, seeks to prevent the depletion of natural or physical resources so that they will remain available for a longer term. Since the population across the globe is growing at a rapid pace, the need of the hour is to preserve our natural resources. New age brands have come up with solutions to cater to the needs of the people ‘sensibly’. They are not only focusing on customer satisfaction but also on replenishing and healing our Mother Earth.
We can see these millennial entrepreneurs bringing sustainability waves to almost every domain. Be it packaging to eliminate single-use plastic or sustainable fashion to reduce the carbon footprint or vegan food to eliminate animal cruelty. You name it, our new-age entrepreneurs got it.
Let’s take a peek at a few such brands that are catering to our lifestyle ‘sensibly’.
Bambrew: Bambrew is a one-stop innovative solution provider for sustainable packaging in India. With a mission to wipe out plastic usage in the packaging industry, it offers a host of products that are 100% handmade, reusable, and the perfect natural substitute for single-use plastics in the B2B domain. The company curates every product made from bamboo, sugarcane, and seaweed.
Incepted in 2018, Bangalore-based Bambrew is the brainchild of Vaibhav Anant. When the news around the plastic ban spurred, he realized that most of the plastic waste generated comes from the packaging industry, around 55% of the waste generated across the globe. This distressing situation intrigued him to create an effective alternative to single-use plastic straws by using Bamboo Fibers. Eventually, Bambrew was established to offer environment-friendly and cost-efficient packaging solutions.
Monrow Shoes & Accessories: Monrow shoes stand out for their unique amalgamation of fashion and comfort, along with their commitment to sustainability. As a fervent believer and supporter of conscious fashion, the brand embraces vegan-friendly and cruelty-free processes. From being focused on bold and carefree women who love fashion and cannot compromise on comfort to being a data and design-driven business owing to its unique algorithm, Monrow has snowballed since its inception. In the last five years, the brand has experienced tremendous growth and has been re-funded, which acted as the fuel in the jet for them.
Founded in 2016, Monrow Shoes, the brainchild of a true fashionista, Veena Ashiya, strives to take the Indian footwear industry to the next level by providing top-notch comfort that customers can rely on and which only differs in style and colour. With hustle, love, and care ingrained in the brand’s DNA, Monrow shoes offer a wide range of vegan super stylish and comfortable wedge and bock heels, boots, flats, accessories, etc.
Acefour Accessories: This travel accessories company aims to emerge as a sustainable brand in the industry. The firm understands consumers’ love for travel to picturesque locations, especially the younger generation, and realizes the absence of a travel accessory brand that offers luggage solutions that are both fashionable and sustainable. Hence, today, it is the only GRS certified (Gold standard for Sustainability) brand in the travel accessories space in India. It is a fashion-forward and environmentally sensitive travel partner for young global citizens and stands out for its design and sustainability. The target audience for the brand is people in the age group of 18 to 35 years who are socially active, fashion-forward and share a love for nature.
Katharos Foods: A brand that crafts clean and healthy plant-based cheese, Katharos was incepted by Jasmine Barucha in 2019. The Mumbai-based brand offers healthy, 100% natural, sustainable, and affordable dairy alternatives with zero preservatives, chemicals, added sugar or other additives. A fast-growing 100% natural cheese producer, Katharos serves businesses as well as end customers. As of now, the brand provides its range of products to HoReCa, eCommerce platforms including Big Basket and Urban Platter, and a range of other retail specialty stores across India.