Trell expands its Indian ethnic wear portfolio; onboards Desi brands W, Aurelia, and Wishful

Bengaluru, Wednesday, March 2, 2021: India’s largest influencer-led social commerce platform, Trell has today announced the expansion of its Indian ethnic wear category, by launching popular women’s wear brands W, Aurelia and Wishful on its marketplace.

Being a go-to destination for latest lifestyle trends, the move to launch preferred and popular ethnic wear brands, W, Aurelia and Wishful comes in line with the company’s goal to build a robust fashion portfolio which caters to the needs of every shopper on the platform. The brand expands its offerings with the launch of these brands which recognize the changing fashion needs of the new-age customers.

With the addition of these renowned Indian ethnicwear brands, Trell will offer users a diverse assortment of salwar suits, sarees, kurtas, lehenga sets and palazzos among other products in the ethnic wear category.

Furthermore, the launch of these brands also comes in line with the growing demand for the category on the platform. With offices reopening in March, the platform expects a higher boost in demand for apparel – especially in smart casuals and women’s ethnic wear. In February itself, Trell witnessed a sharp increase in solid kurta sets, casual tunics and cotton kurtis. The new brand additions will enable working women to browse through a larger selection of Indian wear and be office-ready for the upcoming season.

With over 1000+ brands on the platform, the latest brand launches will join the existing range of popular brands such as Rangriti, AKS Couture, Juniper, Raisin to name a few, across women’s, men’s, and children’s ethnic wear categories on Trell Shop.

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