Vi Enhances 4G Network Coverage for its Customers in Uttarakhand and UP West to Enable Seamless Conversations and Internet Experience

· Vi 4G network now offers faster 4G speeds and better voice clarity, at indoor locations, as a result of deployment of L900 and L1800 on 10295 sites

· Vi is empowering 97.5% population in Uttarakhand & UP West to enjoy stronger network indoors

· Vi has been consistently rated as the ‘Best Voice Call Experience’ among telecom players in India for 17 out of 19 months from November 2020 to May 2022, as per TRAI MyCall data

Leading telecom brand Vi, has enhanced its 4G experience in Uttarakhand & UP West enabling its customers get a better network experience and faster speeds. Vi has till now deployed the highly efficient 900MHz spectrum on 3100+ sites as well as 1800 MHz band on 10295 sites in Uttarakhand & UP West empowering 97.5% population in the circle to enjoy stronger network indoors while they work, study, socialize, access entertainment, ecommerce and other digital services. In addition, Vi Customers in commercial/residential areas of Dehradun, Hardwar, Haldwani, Rudrapur, Roorkee, Agra, Meerut, Bareilly, Aligarh, Moradabad, Saharanpur, Mathura, Firozabad and other important towns are experiencing enhanced voice and data experience even indoors in high population pockets of these cities.

With addition of 3195 TDD sites, data capacity has increased to 4.8 times from Sept’18 to May’22. Committed to offer the best service experience to its users in Uttarakhand & UP West, Vi has undertaken several initiatives:

Vi – The trusted network:

· 56.2 Mhz of spectrum across bands – 900 MHz, 1800 MHz, 2100 MHz, and 2500 MHz, making it the most robust telecom service provider in the Uttarakhand & UP West

· To ensure better voice clarity and indoor experience, Vi has deployed 900 MHz band spectrum on 4G in the two states. In addition, Vi is the only private network with the 4G capacity band 2500Mhz in the state.

· Taking the network to more residents of the two states, Vi has installed / upgraded 5920 Broadband Towers since Sep’18 taking the total population coverage on 4G to 97.5% in Uttarakhand & UP West

· Vi has also been upgrading all 3G customers to 4G and enhanced 4G capacity by refarming spectrum in more than 15+ towns and 10+ districts

During a visit to Dehradun, Abhijit Kishore, Chief Operating Officer, Vodafone Idea, said “I would like to extend an invitation to pre-paid and post-paid mobile phone users in Uttarakhand & UP West to enjoy a superior, upgraded 4G experience on the Vi network. We have undertaken multiple initiatives over the past year to widen our 4G coverage in the circle as well as strengthen indoor network coverage across cities. Vi customers can choose from a bouquet of choice plans that allow every member of the family to do more and get more on Vi’s 4G network”.

Innovative Products Launched in Uttarakhand & UP West :

Vi caller tunes

Vi users can now Greet callers with their favourite song from 70+ languages and 10+ genres such as romance, bhakti, melody, regional, classical and a lot more. Vi customers can set their choice hello tune and enjoy unlimited song downloads, at a monthly plan of Rs. 49, quarterly plan of Rs. 99, and annual plan of Rs. 249

Wifi in Pocket – Vi MiFi:

We have recently launched – Vi Mi-Fi that can connect 10 devices at a time and can offer up to 150 mbps of data speed. With this new product in the market, Vi customers can enjoy heavy wi-fi speed on the go. Vi MiFi is available at select stores in Dehradun, Agra Meerut, Bareily.

Hero Unlimited Plan for Prepaid Customers:

Wiping off worry for data quota exhaustion, Hero Unlimited Plan provides 3 unique benefits: Unlimited High Speed Data from 12am – 6am’, Weekend Data Rollover and Data Delight which unlocks up to 2GB of extra data every month, over & above their daily quota, at no extra cost. In addition, to further strengthen its hero unlimited portfolio, Vi has introduced more daily data unlimited recharge packs of Rs. 299 and above.

Vi has been ramping up its bouquet of differentiated digital offerings to help its users thrive and stay ahead. Vi customers can access extensive library of music across 20 languages on the Vi App via its partnership with Hungama Music. Vi Games on the Vi App offers an immersive gaming experience with 1200+ android and HTML5 based mobile games across 10 popular genres like – Action, Adventure, Arcade, Casual, Education, Fun, Puzzle, Racing, Sports and Strategy. Vi Jobs & Education on the Vi App integrates India’s largest job search platform ‘Apna’, leading English learning platform ‘Enguru’ and ‘Pariksha’ a platform specializing in government employment exam preparation. This initiative offers a one stop solution for youth to search for jobs, improve spoken English skills and excel in Govt. employment exams, empowering them to fulfil their career dreams.

With focus on enhancing customer experience and to get closer to customers, Vi is also adding more zones in its market operations, bringing more operational efficiency on the ground. The company is also hiring talent to build its salesforce on the ground.

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