SINGAPORE – Media
OutReach – 28 January 2022 – Wells Singapore is revealing its
expansion plans amid strong growth and increasing demand from the local market.
On top of its expansion, the water
dispenser and purifier company is also preparing to launch a series
of new products that aim to enhance user experience and elevate home designs.
As demands of the local market continue to rise amid the
COVID-19 pandemic, Wells will be opening a fourth outlet in the western part of
Singapore to add to its store fleet. They currently have a showroom located in
Macpherson as well as two outlets in Orchard, on top of their home demo
sessions where they bring their products to the customers for free. Customers
can look forward to a fresh line of water purifiers as well as new coffee/tea
machines that Wells will be adding to their catalogue.
Despite the many disruptions to trade activities and supply
chain issues caused by the COVID-19 pandemic, the water purifier market is on
track to bounce back stronger. According to market research, valuation of the
ASEAN Water Purifier Market reached SGD$2.02 trillion dollars in 2020, and is
forecasted to reach SGD$3.7 trillion dollars by 2026. Singapore, being the 6th
largest water purifier market in ASEAN, has seen strong growth over the past
year as well. This can be attributed to COVID-19’s impact in creating increased
awareness of the significance and benefits of consuming safer and cleaner
water. As the COVID-19 situation continues to evolve, Wells has adapted by
implementing stricter regulations to their home demo and on-site appointments,
allowing them to sustain their staffing and expand their target audience
through marketing efforts.
Since its establishment in 2019, Wells has worked with
several high-profile clients such as OCBC Bank, Hewlett Packard Enterprise, and
Gleneagles Hospital. As consumers become more aware of the health benefits of
drinking purified water, Wells hopes to bring their designs and technology to
more households, and extend their reach to promote wellness and healthy living
to the masses.
For more info, please visit: https://www.wellssingapore.com/