WeTV Bets Big on Southeast Asia with New Content Partnership Opportunities

SINGAPORE – Media OutReach – 18 January 2022 – WeTV, Southeast Asia’s leading
video-on-demand (VOD) and over-the-top platform (OTT), has announced plans to
aggressively ramp up its presence in Southeast Asia in 2022 and is welcoming
local brands and advertisers in the region to join forces in reaching out to
WeTV viewers.

 

WeTV is a global video streaming platform launched by Tencent Video, one
of the largest online video platforms in China. Curated for international
viewers, it is one of the largest digital video streaming destinations in
several Asian markets, including Indonesia, Malaysia, Singapore and Thailand.
It is available on multiple platforms including mobile, desktop, tablets, and
Smart TV and in 2022, it is set to introduce a list of titles geared towards
keeping viewers in the region yearning for more. To date, WeTV has attained
remarkable achievements in Southeast Asia, and they plan to break new barriers
with a slew of over 40 locally produced WeTV Originals projects in their 2022
pipeline. For example, Season 1 of “My Girlfriend is an Alien” was a big hit in
Indonesia, and viewers can look forward to Season 2 of this series. Other
highly anticipated productions that will be launched in 2022 include Tencent
Video Originals “The Longest Promise” and “Who Rules the World” as well as WeTV
Originals “Little Mom 2”, “My Lecturer My Husband S2” and more.

 

WeTV has been reaping the benefits of its long-term strategy to
produce top quality original content specifically for Southeast Asian viewers.
In 2021, WeTV Originals in Thailand were nominated for 6 awards at the 26th
Asian Entertainment Awards, the largest television awards in Asia. This has
proven to be a powerful springboard for home-grown talents to achieve fame
internationally and for artists to be recognized for brand sponsorships. Along
these lines, 2022 will see the continued release of WeTV Originals that were
produced locally in Indonesia, Malaysia, Thailand and the Philippines. These
include “The Wife”, a Thai television adaptation based on a popular Thailand
novel which has garnered much attention in the past 20 years, as well as
“Valentine’s Again”, another WeTV Thai Original which stars several popular
local actors in a romantic comedy.

 

In 2021, WeTV achieved a significant milestone of over 60 million
downloads globally – a 31% growth as compared to 2020. Additionally, the number
of WeTV’s monthly active users (MAU) has been growing exponentially
year-on-year. From 2020 to 2021, WeTV saw a 67% spike in MAU, and an impressive
leap of 95% in WeTV VIP users. These demonstrate WeTV’s success in delivering
first-class entertainment experience across an extensive range of genres to its
viewers. Renowned international brands and agencies across multiple industries have
also tapped WeTV for the purpose of reaching out to their target audiences. These
include:

  • Telecommunications: 3BB, Advanced Info Service
    (AIS) Thailand, DITO Telecommunity, Globe Telecom, Maxis, PT Telkom Indonesia,
    Smart Communications
  • Agencies: GroupM, Interpublic Group (IPG), Omnicom
    Media Group (OMG)
  • Brands: Unilever, P&G, TikTok, Apple,
    Samsung, LG, OPPO, VIVO Huawei and Xiaomi

“Since our launch in 2019, WeTV has always sought to support the local
creative sector, by offering attractive and customizable advertising and brand
solutions to our partners,” said Jeff Han, WeTV Director and Vice President of
Tencent Video. “The past four years have been a ride, and we remain committed
to growing not only our global presence but also helping local productions go
international. With guaranteed high-quality content and an extensive range of
platform offerings to meet the needs of every partner, WeTV aims to become the
go-to digital content platform for our partners in the region.”

 

 

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