Three social media influencers and content creators were speaking at the second edition of ABP Network’s ‘Ideas of India’ summit
Mumbai, 1st March 2023: Women in comedy are still told that they are not funny, said RJ Karishma, Radio Jockey, Social Media Influencer, and YouTuber. Speaking at ABP Network’s second edition of the ‘Ideas of India’ summit on the topic, ‘The Youtube Boom – The Female Gaze’, she said “Comedy is subjective. I think originality of content that reflects a bit of you is what strikes the best with the audience.”
In 2022, the influencer industry was estimated at Rs 12 billion. The industry has shown immense growth in the past few years, especially after the pandemic. On being asked if the notion of influencers earning ‘easy money’ is true, Meethika Dwivedi, a social media influencer and comedy content creator said, “People get jobs and start earning after years of studying. Comparing to that we can say influencers have it relatively easier.” At the age of 20, Meethika has bought her own house and car through content creation on social media.
The panel also discussed the existing bias between influencers who create content in Hindi and English. “I believe there is no language barrier anymore in the minds of the audience,” said Saloni Gaur, Comedian & Content Creator. “If there is any, I think preference towards Hindi content is increasing.”
The summit promises an invigorating line-up of speakers with prominent figures from the world of business, politics, artists from the Hindi Film Industry, authors and other eminent sectors. The two-day conference confluences diverse ideas from various industries to promote India in becoming a burgeoning leader in the world.