Osaka, Japan (Decmber 8th, 2022) – Yanmar Holdings Co., Ltd. signed an official sponsorship agreement for the Southeast Asian Football Championships to be held from December 2022 to January 2023. The event is to be held every two years and will be known as the “AFF MITSUBISHI ELECTRIC CUP 2022”. Yanmar’s sponsorship continues its support for the event in the 2016, 2018 and 2020 tournaments.
The tournament is the largest sporting event in Southeast Asia, where representative teams from 11 countries that are members of the ASEAN Football Federation (AFF) compete to become the No. 1 team.
Yanmar will conduct various communication activities in Southeast Asian countries through this tournament.
“Yanmar aspires to be a driving force in nurturing prosperous lifestyles in Southeast Asia,” said Tsutomu Murayama, head of the Sports Business Office of YANMAR HOLDINGS Co., Ltd. “As well as supporting people’s lives with products, services, and solutions in the agriculture and fishery industries, which play an important role in the economies of Southeast Asia, Yanmar will also deliver exciting and enriching experiences and share the joy and excitement that soccer can create.”
Together with the AFF Mitsubishi Electric Cup 2022 Sponsorship, Yanmar is grouping its cooperative activities in the region under the banner of “#Football is our engine -Challenge for tomorrows, together-“. The message highlights the desire to support people who continue to “challenge” for the future, with football as a “driving force” for the people of Southeast Asia.
Sports provide people with dreams and excitement that transcend national borders and language barriers.
Yanmar is committed to sports sponsorship activities so that we can connect with people around the world and share joy together to realize “a society filled with exciting and enriching experiences”.
Yanmar will continue to engage in activities to foster culture and nurture the next generation through sports, in our belief that sports, like the engine that is source of our business, can be a driving force to realize a prosperous society.