Scheduled on 18 Nov at 7 pm, Jai Chhathi Maai will feature Bhojpuri’s biggest superstars Nirahua, Amrapali, Chintu Pandey, Smriti Sinha and a whole galore of Bhojpuri stars.
9 Nov 2023: Observed six days after Diwali, Chhath Puja, also known as Surya Shashthi, is an ancient Hindu Vedic festival and one of the most popular and celebrated festivals in Bihar, Jharkhand & Uttar Pradesh. Chhath Puja involves the toughest fasts of 36 hours in homage to Surya Dev & Chhathi Maai, offering arghya (prasad) for bestowing the bounties of life on Earth, granting our wishes, blessing the children and providing strength & support to the poor. This festival not just adds merriment but even fosters the values of family bonding. Entertainment forms a significant part in amplifying the celebrations as the region floats in the melodies of devotional Chhath Puja songs, dance and performances. Festivals always call for special celebrations and when its Chhath Puja, the merriments have to be magnanimous. As the viewer’s favourite channel, ZEE Biskope has always catered curated and topical content to its ardent viewers through World TV Premieres, movie festivals & viewer engagement initiatives. This festive season wouldn’t be an exception. Under the umbrella theme of Ghar Parivar Chhath Tyohaar (celebrating Chhath Puja with your family), ZEE Biskope brings the biggest Chhath Puja special event Jai Chhathi Maai featuring some of Bhojpuri’s biggest superstars including Dinesh Lal Yadav Nirahua & Amrapali Dubey as the leads along with Pradeep Pandey Chintu. Chhath vrat is usually observed by female of the household as a Vratin. However, ZEE Biskope is always a trendsetting and taking a clutter-breaking leap in the concept as Chath is about having a sincere devotional spirit. This time it will be displayed by a unique stand taken by Nirahua to do Chath vrat himself. The event is co-powered by Colgate Strong Teeth & Boroplus Antiseptic Cream, Special Partner Fortune Kachhi Ghani & Maggi 2 min Noodles and Cosmetics Partner Dazzler Eterna. This is supplemented with a slew of other content interventions like a week-long movie festival with biggest blockbusters and an engaging contest with big prizes.
Jai Chhathi Maai is a musical narration act that symbolizes the rich cultural nuances that the region believes in deeply and also epitomizes the pride around its most core and beloved festival which is unique and standalone. After successful past episodes on ZEE Ganga, this popular property will be featured on ZEE Biskope this year on 18 Nov at 7 pm. The brand has roped in Bhojpuri’s biggest superstar duo Dinesh Lal Yadav Nirahua & Amrapali Dubey as the leads for the show along with Bhojiwood’s heartthrob Pradeep Pandey Chintu. This year’s concept is a first time & unique thought that breaks the myth of usually women observing the Chhath Puja vrat. The show sets in where the male protagonist Nirahua decides to observe Chhath Puja rituals himself. Chhath Puja vrat is the toughest vrat amongst all as it needs to be Nirjala (without drinking water) for 36 hours, but there is a compelling reason why Nirahua decided to do it. Although he gets derided by society & family for doing this stand but when everyone comes to know the reason behind it, they all respect his sincerity and devotion. Watch Jai Chhathi Maai to know Nirahua & Amrapali’s journey for this Chhath vrat. The event will be star studded with brilliant performances from Bhojpuri stars like Smriti Sinha, Anara Gupta, Manohar Singh, Mamta Raut, Shruti Rao and others. Its an event that’s unmissable on Chhath Puja!
Celebrating the Chhath Puja festive mood, the channel brings a topical movie festival
Speaking about this festive property, Samrat Ghosh, Chief Cluster Officer – East, ZEEL said, “Being a hyperlocal & consumer centric brand, ZEE Biskope is committed to bringing the best of entertainment during the region’s biggest festival Chhath Puja. The clutter-breaking concept of a male observing Chhath vrat is the USP of the show this year and demonstrates ZEE Biskope’s thought leadership in shaping the category. We are delighted to have already onboarded big brands like Colgate, Emami, Nestle, Fortune & Dazzler Eterna. This shows the strength of the property and is an acknowledgement of our commitment to serve authentic & curated content to our viewers.”
Talking about the event, Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri cluster said, “At ZEE Biskope, we have always paid heed to an enriching family viewing experience. Festivals like Chhath are meant to be enjoyed with family as it fosters love & bonding. This year’s offerings make it a holistic hyper-entertainment package that goes beyond movies. Strong artist lineup, myth breaking concept and engaging performances are designed with a penchant to serve curated content making it more meaningful to our viewers. I wish everyone a Happy Chhath Puja.”
ZEE Biskope is living upto its promise of Aanthon Pahariya Loota Lahariya through its curated offerings all year round. Its available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.