Ø Signs a 3-year partnership with YouTube and a 2-year partnership with Meta
Ø Partnership to enable users to consume the label’s catalogue of songs across the globe
India, 14th April 2023: Zee Music Company, a division of Zee Entertainment Enterprises Limited, today announced the renewal of its licensing agreement with two of the world’s largest digital content-streaming companies, YouTube, and Meta (formerly known as Facebook). The deal will allow both platforms to continue offering high-quality music content from Zee Music Company’s rich catalogue of 11,000+ songs.
With an increasing number of audiences tuning in to Indian music from across the globe, the inclusion of the latest music libraries from India will allow users and YouTube Shorts creators to stay up to date with the latest music trends and styles. With its massive user base, YouTube remains one of the largest digital content platforms in the world, and the ongoing collaboration between the two companies is set to elevate the music experience for its users. Additionally, songs on short- format video platforms often receive a new lease of life when picked up by multiple popular creators, leading to renewed interest and wider popularity.
Zee Music Company’s extensive music collection has already garnered over 290 billion views across its YouTube channels with 130 million plus subscribers being a testament to its enduring popularity. As part of the deal, users can continue to use Zee Music Company’s entire catalogue to create multiple social experiences across YouTube as well as Meta platforms, such as Facebook and Instagram.
Talking about the deal, Mr. Anurag Bedi, Chief Business Officer – Zee Music Company said, “We are thrilled to continue our partnership with YouTube and Meta. Both platforms have proven to be invaluable partners for us, helping us reach new audiences and connect with fans in new and innovative ways. We look forward to working together to continue delivering high-quality music content to our shared users. We aspire to continue pushing the boundaries, leveraging new revenue streams and collaborations in the ever-evolving digital music ecosystem.”
Amongst one of the youngest and India’s second largest music label – Zee Music Company has a rich catalogue across many different genres including film and non-film music, as well as devotional and pop music in more than 22 languages. In the last fiscal year, the label has released over 2500+ new songs.
The renewed deal comes at a time when the music industry is experiencing rapid growth in the digital space. The inclusion of the latest music libraries from India on both the platforms is a significant step towards promoting the diversity and growth of the music industry.