ZEISS, a 177-year-old heritage brand in the lens manufacturing business launches ZEISS SFL 30 Ultra-Compact Binoculars for nature enthusiasts, wildlife & travellers’ community

~ZEISS SFL 30 stands out with its particularly compact lightweight and rugged design combined with outstanding optical performance~

Further strengthens its SFL (Smart Focus Lightweight) Binocular portfolio for the Indian market
Attributes the growing demand for binoculars to an increasing number of nature & wildlife enthusiasts and travellers in India

National, January 18, 2023: ZEISS, an internationally leading technology enterprise operating in the fields of optics and optoelectronics, today, further strengthened its Sports Optics Portfolio with the launch of ZEISS SFL 30, the newest, lightest and most compact binoculars in India and globally.

The ZEISS SFL (SmartFocus and Lightweight) stands out for its exceptional optical performance combined with an extremely compact design and low weight. The new binoculars come in two models, the ZEISS SFL 8×30 and 10×30 configurations.

Speaking about the latest addition to the portfolio, Kunal Girotra, Business Head, of Consumer Products at ZEISS India said, “There has been a consistent rise in the number of nature enthusiasts and hobbyists community wanting to get closer to nature as a means of escaping from the confines of their hectic lives. Further, a spike in adventure tourism, wildlife & nature photography in the country in the last few years is adding to the demand for binoculars in India. In line with this trend, we have launched ZEISS SFL 30 Ultra Compact Binoculars for consumers in India and globally. As a company, it is our constant endeavour to bring people closer to nature by offering best-in-class product solutions. Our latest launch is yet another strategic addition to the existing binoculars portfolio that will cater to the needs of both hobbyists and professionals in India.”

“When observing nature, sometimes even a few seconds can be crucial in order not to miss the perfect moment. Hence, a lightweight and compact handy lens for nature & wildlife enthusiasts become a must-have in their kits.” Kunal Girotra added.

Features of SFL 30 Ultra-Compact Binoculars

Compact and Lightweight Design: The new ZEISS SFL 30 is the most compact and the lightest member of the ZEISS SF product family. Thanks to the reduced lens diameter, the use of thinner and more closely spaced lens elements, and the rugged and durable magnesium housing, the ZEISS SFL 30 is up to 23% lighter than comparable models. The binoculars are extremely compact and therefore conveniently fit in any bag, backpack, or jacket.

True- To-Life Color Fidelity and Sharpness of Detail – Thanks to the UHD Concept: The ultra-high-definition (UHD) concept ensures that the binoculars deliver the highest level of detail and reproduce colors with natural fidelity thanks to special coatings, high-quality glass types, and improved optical design. In combination with their high degree of light transmission and T* multicoating, the ZEISS SFL 30 makes precise imaging possible and allows the user to reliably detect even the smallest details and distinguishing features of different species.

Simple and Intuitive Handling: Featuring the tried-and-true SmartFocus concept and a perfectly positioned larger focusing wheel, users can focus quickly and precisely, even when wearing gloves. Thanks to its large exit pupil in relation to its size, and the modified eyecups, the ZEISS SFL 30 also offers a comfortable viewing experience comparable to larger high-performance binoculars.

Availability: The ZEISS SFL 8×30 will be available from retailers starting in April 2023
Price: On request

ZEISS Consumer Products
ZEISS Consumer Products combines the company’s business with camera and cine lenses, binoculars and spotting scopes. The unit is allocated to the Consumer Markets segment and is represented across the globe.

About ZEISS
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. The brand develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery among others. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

With a portfolio aligned with future growth areas like Nature observation, digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions.

With over 35,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany.

Further information at www.zeiss.com

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