You spend a lot of time and effort in getting your website up and running, managing your social media channels, working on your online marketing campaigns, and plenty of other peripheral activities. Soon, there is so much to do that you often find yourself running short of time, and wishing, if only you could have more hands at your disposal.
So, what do you do? Well, you can either set up a dedicated team for your internet marketing initiatives, or you could simply rely on automated internet marketing tools that are built to follow your every command and deliver with precision. Here’s a brief overview of some of the most useful ones.
Hootsuite – Managing multiple Twitter accounts can be a tiresome exercise unless you have internet marketing tools such as Hootsuite. This tool allows you to manage all your twitter accounts through a single interface. You can post updates and monitor activity of all your twitter accounts through a single screen.
Google Analytics – Truly, one of the most effective and free web analytics tools. There is so much you can do with this. For example, track the progress of your campaigns, check out visitor demographics, analyze keywords, browse through traffic details, and evaluate page hits.
BuzzSumo – This intelligent tool is a great way to know exactly what type of content your audience is interested in. You just need to provide a keyword or backlink and BuzzSumo will scan its database and furnish a detailed report about the performance of previous content posted on that topic.
Canva – This tool can solve your problems if you struggle with creating content such as infographics, presentations, photo collage, banners, posters, etc. for your internet marketing initiatives. Canva was rated by Webby as the leading online graphics tool, which says a lot about the usefulness of this tool.
Mural – A lot of research goes into internet marketing campaigns. If you find yourself inundated with loads of information from dozens of sites and inputs from your colleagues and bosses, then you should check out Mural. What this online resource does is that it provides you with a “virtual pinboard”, where you can keep all your content. You can also invite others for a brainstorming session on Mural. The screen updates automatically, so you will know what others have to say or share.
Mailchimp – Even with the spam story, email marketing can still be relevant and highly effective if you have access to the right tools. Mailchimp is one such tool that can help you avoid the spam trap as well as get great results from your email marketing campaigns. With this tool, you can create engaging content, check subscriber profiles, schedule your emails to be delivered at a particular time and date, customize as per your needs, and access advanced analytics.
Mention – With Mention, you will have ready access to what people are saying about your business on the web and social channels. You can also track comments and inputs about your competitors. Once you have access to people’s perspectives, you can post replies or collaborate with your audience in real time.
There are several other internet marketing tools that are really useful. These have the potential to make a big difference in terms of allowing you to do more in less time and with less effort. Moreover, the chance of human error is reduced and you can expect to get targeted results. We suggest you try out some of these to know which ones would be perfect for your specific internet marketing needs.