· Tetley Green Tea Immune’s recent survey co-conducted by Home Testers Club aimed to understand Indian women’s awareness about their health, and revealed interesting insights on how they evaluate holistic well-being
⮚ The survey interviewed 1500 women in the 30 years and above category in 6 cities (Delhi, Mumbai, Kolkata, Bengaluru, Chennai and Hyderabad)
⮚ 94% of women in Hyderabad felt that ‘looking fit’ means being healthy
⮚ 26% of Hyderabad women opt for walking as part of their fitness regime, followed by dieting (20%) and Zumba (20%)
⮚ 99% respondents believe that beverages that are rich in nutrients can aid their overall holistic journey
Hyderabad, 27th June 2022: Numerous studies have shown that world over pandemic has impacted physical as well as mental health, for women. With an aim to understand women’s awareness of their own health and the small steps they are taking to ensure their holistic well-being, Tetley Green Tea Immune recently revealed interesting findings on the topic of ‘Health and Fitness’ through their recent survey. The extensive survey conducted among 1500 women across age categories in 6 key cities (Delhi, Mumbai, Kolkata, Bengaluru, Chennai and Hyderabad) gives key insights on the need to raise awareness on holistic well-being that is not just restricted to looking fit on the outside. The survey shares some of the below key findings bringing out key consumer trends specific to Hyderabad:
Data indicates a strong discord in women’s understanding of health and fitness
When it comes to their understanding of holistic health, the survey reveals the below key insights:
● 94 % of the respondents feel that looking ‘fit’ means being healthy
● Two third of respondents measure ‘fitness’ by the below:
✔ Feeling more active and energetic
✔ Looking Fit
✔ Relaxed and better mood
● Over two-third of women when probed specifically on ‘what good health to meant to them’ said that it’s about:
✔ Feeling more active and energetic
✔ Better Internal health
✔ And physical and mental wellbeing
2. More women are beginning to understand the importance of fitness regimen and nutritional choices
· 26% of women opt for walking as part of their fitness regime, followed by dieting (20%) and Zumba (20%)
· 99% of respondents believe that beverages that are rich in nutrients can aid their overall holistic journey
Elaborating on the survey findings, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said, “We are witnessing an active role played by consumers in their fitness journey currently. Tetley Green Tea Immune’s holistic wellness survey aims to highlight how women evaluate health and fitness. While women focus on ‘losing weight’ and ‘looking fit’, good health includes more than just ‘looking fit’. It means giving importance to inner wellbeing as well as outward fitness. Tetley Green tea Immune is an innovative product which has goodness of green tea along with added vitamin C, which may be an enabler in feeling fit from the inside.”
Inner wellness is as important as external attributes of fitness. In our attempts to achieve fitness goals, we need to include the right nutrients and products in our diet on a daily basis which will ensure holistic wellness. It is interesting to note that 8 out of ten women believe looking ‘fit’ means being healthy. While ‘losing weight’ and ‘looking fit’ might seem important in the conventional sense, good ‘internal health’ is an important aspect of wellbeing. Tetley Green Tea Immune, rich in antioxidants and with added vitamin C can be a partner in your fitness journey”, says, Kavita Devgan, Author and Nutritionist.
Tetley Green Tea Immune is one of TATA Consumer Products key innovations in the wellness segment keeping evolving consumer needs in mind. Green tea is mostly thought of as a hot beverage which may help in external fitness or to stay in shape. Tetley Green Tea Immune has the goodness of green tea along with the immunity power of added Vitamin C.
Tetley Green Tea Immune brings the focus on internal wellbeing with anti-oxidants that helps cleanse the body from within along with added Vitamin C known to aid in supporting the body’s immune system. Apart from the classic green tea immune – Tetley Green Tea Immune is available in exciting flavors of Lemon & Honey, Ginger, Mint & Lemon and the Naturally Sweet with Mango flavour.
Tetley, the 2nd largest tea brand globally, is a British icon with a heritage of more than 180 years. Born in 1837, the brand was founded by the Yorkshire based Tetley brothers, and joined the Tata Consumer Products family in 2000. Over the following decades, Tetley has gone from strength to strength. The brand has grown its
presence in over 40 countries, including key markets such as the UK, Canada and the US, with millions of people enjoying the great taste of Tetley every day. Innovations, inventions and ideas form the core of Tetley. Since the turn of the 19th century, the brand continues to develop the consumer’s love of tea. Continually striving to introduce new, exciting and innovative flavours – from new herbal and specialty blends to the innovative Cold Infusions that suit a variety of palates.
Tetley also strives to constantly improve their sustainability, ensuring all Tetley blends across Europe, the Middle East, Africa, Canada, US and Australia are 100% Rainforest Alliance certified and working closely with specialist organizations, such as the Ethical Tea Partnership to help create a sustainable global tea industry.