DeHaat acquires Olam owned AgriCentral; to double down on its service offerings to over 12Mn Indian farmers

INDIA, Gurugram, 22nd January 2025: DeHaat, India’s homegrown leading AgTech platform, today announced the successful acquisition of Olam Agri owned AgriCentral, one of the largest farm advisory platforms in India through a Business Transfer Agreement (BTA) in an all cash deal. This strategic acquisition of AgriCentral, a platform with over 10 million smallholder farmers, will enhance DeHaat’s bouquet of digital farmer services, extend its outreach to these farmers, and solidify its position as India’s largest full-stack AgriTech platform.

“DeHaat has successfully developed robust supply chain capabilities to offer 360-degree agricultural solutions to Indian farmers across 120,000+ villages through a network of 15,000+ DeHaat Centres. We have also established institutional tie-ups with 1,000+ agribusiness institutions, including agri-input manufacturers, agri-produce buyers, warehouse operators, and financial institutions,” said Shashank Kumar, Co-founder & CEO, DeHaat.

He added, “AgriCentral’s cost-efficient digital capabilities will complement our efforts in reaching millions of underserved farmers with our full-stack agri value chain offerings. It will also enable us to introduce multiple value-added services such as precision advisory, mechanization, insurance, and cattle advisory to enhance the livelihoods of our farmers. With this integration, we reinforce our commitment to bringing transparent and direct access to farmers in the USD 500 billion Indian agriculture sector.”

Founded in 2018, AgriCentral is an Olam backed & incubated app-based platform for Indian farmers and has emerged as one of the largest digital advisory platforms with over 10 million users. The platform today serves farmers through features like real-time crop price data, personalized crop planning, crop health diagnostics and community interaction platforms. AgriCentral harnesses state of the art technologies such as global positioning, satellite imagery, big data analytics, machine learning and image analytics to usher farmers into the era of digital farming.

Commenting on the acquisition, Ramanarayanan Mahadevan, CEO, Jiva AG PTE said ‘At AgriCentral, our mission has always been to leverage technology to enhance the lives of Indian farmers, and we take immense pride in having reached over 10 million farmers through our platform. I am confident that DeHaat will further scale the impact, providing farmers on the AgriCentral platform with better access to a comprehensive range of agricultural value chain services. It is incredibly fulfilling to reflect on the role we’ve played in advancing the Indian agri-tech landscape. As AgriCentral becomes a part of DeHaat, we are confident that our vision will not only continue but also evolve in ways that creates even greater value for the farming community.’

DeHaat’s acquisition of AgriCentral aligns perfectly with its mission to empower farmers in leveraging technology to enable better decision making across the crop life cycle. The integration will further strengthen DeHaat’s digital capability to offer holistic solutions across crop advisory, input supply, and market linkages. Post the acquisition, DeHaat will be serving an overall base of over 12 million farmers across the country, quadrupling the farmer network benchmark it had set for itself by 2024.

This acquisition underscores the growing role of technology in transforming agriculture. By combining DeHaat’s operational expertise and AgriCentral’s advanced tools, the collaboration is expected to set a benchmark for delivering scalable and impactful agritech solutions.