ShareChat sets up its first Southeast Asia AI Centre of Excellence in Singapore

The objective of the new center is to develop deep tech in key areas such as ad personalization, recommendation system and content moderation

India, 28th January, 2025: ShareChat, India’s largest homegrown social media company, today announced the opening of its first Southeast Asia AI Centre of Excellence in Singapore. This marks ShareChat’s third establishment outside India, after the US and UK. The new centre will help the organization reach a larger network of highly specialized AI talent in the region, build a cutting-edge technological stack and deliver an unparalleled experience to its community.

ShareChat and Moj have a cumulative reach of over 325 million users and operate in 15 Indian languages. Building innovative solutions focused on content discovery and recommendation play a huge role for both the platforms. With the new AI Centre of Excellence, ShareChat aims to strengthen its AI models, develop ML models to personalise content for each user, and optimize ad targeting while ensuring delivery of authentic user generated content. Leveraging Singapore’s strong community of regional AI talent and infrastructure, ShareChat plans to expand its team to over 30 members in the next three years, further reinforcing ShareChat’s commitment to innovation and developing AI talent within the Southeast Asia region. With millions of content generated on the ShareChat and Moj ecosystem everyday, it becomes critical to develop a state of the art recommendation system to ensure that users discover interesting and relevant content.

Announcing the opening of ShareChat’s AI Centre of Excellence, Ankush Sachdeva, CEO and Cofounder, ShareChat and Moj said, “ShareChat and Moj are melting pots of creativity and innovation, offering a wide selection of user generated content. With support from EDBI, the strategic investment arm of the Singapore Economic Development Board, we are extremely proud and excited to set up our new AI centre of excellence in Singapore to tap into the region’s deep pool of highly experienced AI and ML talent that will help accelerate the growth of India’s largest homegrown content and social media ecosystem.”

“We are looking forward to collaborating with related government agencies, institutes of higher learning in Singapore, and other corporations for knowledge-sharing and talent development programs. Singapore’s AI Centre of Excellence will facilitate knowledge exchange between our existing AI teams in India, the US, and the UK, who have extensive experience in this ever-evolving industry.”

Charmaine Kng, Partner at EDBI said, “Aligned with the National AI Strategy, EDBI invests and partners with global innovative companies to establish their AI Centres of Excellence in Singapore, driving technological advancements and accelerating adoption in key sectors. As ShareChat joins Singapore’s vibrant community of tech start-ups and AI R&D teams, we look forward to successful partnerships between the company and our local ecosystem, which will benefit the wider industry and create new opportunities for our AI talent pool.”

ShareChat’s AI Centre of Excellence in Singapore will be helmed by their newly appointed CTO, Nitin Jain. Nitin is a seasoned tech leader who brings a wealth of leadership experience from renowned companies like Tokopedia, Gojek, and most recently, TikTok. His extensive experience in building high impact tech teams in the South East Asian region will be invaluable in developing the new centre. This centre will work towards delivering a distinctly personalized content feed for ShareChat’s community of users making their digital experience memorable.