The concept of luxury in Indian real estate has undergone a sea change over the years. Formerly defined by palatial interiors and pricey locations, with their sprawling square footage, luxury in the Indian property market today holds an inclusive meaning that tries to capture experiences, sustainability, and technology-driven amenities. Homebuyers are looking beyond sheer opulence, prioritizing smart technology, eco-friendly features, and holistic lifestyle experiences.
A key driver of this shift is the growing demand from new-age, discerning buyers including HNIs, NRIs, and millennials, who value health-conscious living, green spaces, and integrated wellness amenities. Further, the pandemic accelerated this preference, making elements like spacious layouts, open terraces, private gardens, and touchless automation essential in luxury residences. According to a joint report by CREDAI and Colliers and Liases Foras, housing prices appreciated by an average of 10% during the December quarter across eight major cities on strong demand and higher input costs. Besides, the price appreciation was evident in all eight major cities.
This growth is catapulting new trends in the luxury housing market eventually uplifting the face of Indian homebuyers. Modern luxury homes are now defined by mindfully designed architecture and interiors, featuring spacious layouts, premium finishes, and biophilic elements such as green walls and natural ventilation. Sustainability and green building practices have also become integral, with developers adopting IGBC/LEED-certified standards, energy-efficient systems, solar panels, and eco-friendly materials to create environmentally responsible residences.
Another key trend is the rise of integrated wellness spaces, including private gardens, meditation zones, and state-of-the-art fitness centers, catering to the health-conscious homebuyer. Additionally, smart home automation is revolutionizing luxury living, with AI-driven security systems, voice-controlled lighting, IoT-enabled appliances, and sensor-based climate control enhancing convenience and efficiency.
Beyond just homes, developers are also curating bespoke lifestyle experiences, offering customized interiors, luxury concierge services, exclusive community clubs, and high-end hospitality-like amenities. This paradigm shift underscores how luxury housing in India is no longer just about opulence but about a harmonious blend of aesthetics, sustainability, wellness, and cutting-edge technology.
Moreover, key metropolitan areas such as Delhi-NCR, Mumbai, and Hyderabad have emerged as prominent markets, collectively accounting for nearly 90% of luxury housing sales among the top seven cities, as per CBRE’s report. In terms of quantum luxury residential unit sales, Delhi-NCR topped with sales of 5,855 units, a 72% Y-o-Y increase. In addition, emerging luxury micro-markets are also gaining traction, offering lucrative investment opportunities. Another report, “Market Beat Delhi NCR Residential Q3 2024”, by Cushman and Wakefield, highlighted how new project launches across Delhi-NCR surged by 121% in the first nine months of 2024 compared to the same period in 2023. Among these flourishing submarkets, Siddharth Vihar stands out as a preferred choice for luxury living, attracting high-end buyers with its enhanced infrastructure, excellent connectivity, and growing livability quotient.
Developers are responding to this heightened demand by launching luxury projects. Premium luxury projects like Prateek Grand Begonia in Siddharth Vihar offer an upscale lifestyle, blending timeless elegance with modern conveniences. The Colonial-themed luxury residential project boasts expansive green spaces, thematic plantations, and serene water bodies, creating a tranquil living environment. Equipped with advanced home automation, Prateek Grand Begonia ensures a seamless and secure living experience. It also prioritizes sustainable living elements together with technological integration to offer futuristic living spaces. Each parking space comes equipped with fast EV charging points addressing the growing shift toward electric vehicles. Strategically located in one of NCR’s most promising micro-markets, the project benefits from excellent connectivity and strong price appreciation trends, making it a lucrative investment opportunity. Adding to its appeal, the group also offers a 30:70 payment plan, enabling homebuyers to invest conveniently while securing a premium lifestyle.
Thus, the Indian luxury housing market is set to evolve further as new-age homebuyers prioritize quality living, sustainability, and cutting-edge technology over mere opulence. Preferences will continue to shift towards eco-friendly developments, wellness-focused designs, and smart home innovations, pushing developers to adopt international design standards, premium materials, and bespoke living experiences. As demand for high-end residences rises, developers will play a crucial role in curating integrated luxury communities that offer not just homes but a holistic lifestyle experience.