Power Players: 5 CMOs reshaping how India connects with brands

As India’s digital landscape is gripping itself at a rapid pace, the country’s marketing leadership has experienced a profound transformation. Hereby presenting to you the distinguished marketing leaders of the nation who have made an impact in the marketing arena through their continuous hustle and innovative approach to stand out across diverse industries throughout the Indian marketplace.

Ravi Karthik, Chief Marketing Officer – ACT Fibernet

As a head of marketing, Ravi Karthik leads the way for ACT Fibernet, India’s largest wired internet service provider (ISP), through his exceptional marketing vision and leadership skills. With a decade of hands-on experience, Ravi is passionate about transforming the way digital marketing works, combining cutting-edge technology. Under his leadership, ACT Fibernet has launched the industry’s first AI-powered wifi router – ACT Smart Wi-Fi, which optimises the internet connectivity on your devices on its own with its self-healing technology.  Having held leadership positions with Procter & Gamble and Flipkart, Ravi brings a wealth of knowledge in securing market growth and customer engagement.

Sirish Chandrasekhar, Chief Marketing Officer – Titan Company Limited

Sirish Chandrasekhar serves as the Chief Marketing Officer (CMO) at Titan Company Limited. With extensive expertise in marketing, he heads the marketing strategies for the Titan company limited various brands, including Raga, Zoop, Nebula, Octane, and Xyly.  In 2021, Sirish was recognised as one of Businessworld’s Top 50 Marketers, highlighting his major contribution to the marketing fraternity.

Talking about his previous stint, he served as the chief of marketing for Titan Watches, where he played a pivotal role in transforming the digital identity of Titan Watches by launching JUXT Smartwatches. His strategic vision and innovative approach have transformed the brand into one of India’s notable watch brands.

Sahibjeet Singh Sawhney, Chief Marketing Officer – Zomato

Sahibjeet Singh, Chief Marketing Officer at Zomato, revolutionised the way brands communicate with online users through his creative and impactful marketing strategy. Known for his creative approach, Sahibijeet has executed several successful marketing stints. Joining as a product manager to being the head of marketing, Sahibjeet has always emphasised real-time engagement solutions, social media initiatives and gamified products to be the pioneer in the industry. Before joining Zomato, Sahibjeet worked as a product manager at Yuminist and has ample technical experience, which has helped him boost the stature of Zomato.

Ruchira Jaitley, Chief Marketing Officer- Diageo

Leading the marketing operations at Diageo, Ruchira Jaitley serves as the chief of marketing with 25 years of experience. Through her diverse portfolio and experience, she has been a part of major award-winning campaigns. Prior to joining Diageo, Ruchira held key roles at PepsiCo India, Nokia and Unilever. Her unwavering commitment to empowering women to be self-sufficient is phenomenal. Apart from achieving career excellence, she is a co-founder of Ashoka University and serves as a mentor at the Vedica Women’s Alliance. She has also been involved with the CII National Committee on Women’s Empowerment.

Ashish Mishra, Chief Marketing Officer at ACKO

Serving as the  Chief Marketing Officer at ACKO,  Ashish Mishra leads a digital-first insurtech company in India. He adeptly navigated the complexities of insurance services in India and disrupted the way it operates through innovative marketing. With his foresight and experience, ACKO has been able to garner brand recognition and awareness through shattering the conventional way of reaching out towards consumers. With 14 years of experience at HSBC, he has a knack for the financial sector, which helped him to position ACKO as accessible and consumer-friendly to digital users.

By pushing boundaries and setting new standards, these marketers serve as the real architects and innovative storytellers of the brand. The leadership skills they possess highlight their achievements as well as India’s recognition as an aspiring market, leading the way towards an authentic and innovative approach to marketing. These growth drivers serve as an ultimatum towards the next generation of marketers to think, aspire and become the notable marketers of the era.