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· One of the league’s founding franchisees, Gujarat Trailblazers onboards La-Pino’z Pizza and FanToPark as Official Sponsors
· ISRL Season 2 to be held from October to December 2025, bringing high-octane racing and fan-first experiences across India
Bengaluru, May 8, 2025 – As the Indian Supercross Racing League (ISRL) gears up for its much-anticipated Season 2, Gujarat Trailblazers, one of the league’s founding franchises, has announced a slate of brand partnerships, signaling growing corporate confidence in the league’s expanding cultural and commercial footprint. Brands including La-Pino’z Pizza and FanToPark have joined as official team sponsors for the Trailblazers in the upcoming season. This multi-brand lineup reflects a broader shift among consumer and tech-forward brands toward the experience economy where live sports, entertainment, and community engagement intersect.
Having made a bold debut in ISRL Season 1, Gujarat Trailblazers quickly earned their place as one of the league’s most compelling teams known for their competitive edge, dynamic rider roster, consistent top finishes and deep resonance with fans across Gujarat. The team is led by Mr. Dhrumil Patel, a second-generation entrepreneur deeply rooted in Gujarat’s vibrant business ecosystem. As Managing Director of DAAN Motorsports and Survi Group, Mr. Patel is redefining what motorsport can mean for India, by facilitating global racing standards along with regional pride and strategic brand alignment, the team is now looking to build on their momentum going into Season 2.
“We’ve always believed that Supercross has the potential to become more than a sport, it can be a cultural force,” said Mr. Dhrumil Patel. “At Gujarat Trailblazers, we’re not just building a team; we’re building an ecosystem that unites fans, brands, and communities through shared passion and high-octane experiences. We welcome these partnerships and are excited to continue our collaboration with ISRL towards this larger vision.”
ISRL is emerging as one of India’s most exciting and commercially viable sporting platforms. Adding to this momentum, Bollywood superstar Salman Khan has joined ISRL as the league’s Official Brand Ambassador, lending his unparalleled star power to help Supercross reach new audiences across India. His involvement adds significant mainstream visibility, credibility, and excitement around the sport.
Veer Patel, Co-founder, India Supercross Racing Leage, shares “From our expanded Fan Park zones to music acts, curated F&B experiences, and interactive engagements, ISRL Season 2 is poised to deliver an immersive, festival-like atmosphere delivering a 360-degree experience. The partnerships with teams like Gujarat Trailblazers reflect the growing resonance of this model with brands that value emotional connection.”
With the league running from October to December 2025, brands are increasingly seeing ISRL as a platform to tap into new audiences, especially in the context of India’s growing appetite for experience-based consumption.
No longer confined to the automotive ecosystem, ISRL is fast becoming a hotbed for mainstream brands. The Gujarat Trailblazers’ ability to attract such a diverse sponsor portfolio is a testament to the league’s rising cultural relevance and popularity.
